Retail · Topic
Market Forecast
2 articles from Retail practitioners
US e-commerce market projected to hit $2.28 trillion by 2031 as mobile and fulfillment reshape supply chains
A new market forecast pegs US e-commerce at $2.28T by 2031, with mobile shopping, digital payments, and rapid fulfillment driving the build-out.
Building Loyalty Through Generational Evolutions: Inside the Mind of American Eagle CMO Craig Brommers
As Gen Z cements its role as the cultural vanguard and Gen Alpha begins to assert its voice, brands face mounting pressure to not only keep pace but to actively shape youth identity. With social commerce booming and physical retail undergoing reinvention, staying relevant means delivering experiences as dynamic as the customers themselves. One…