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Retail · Topic

In Store Experience

24 articles from Retail practitioners

Grocery Vision AI takes blame for network failures underneath

Grocery Vision AI takes blame for network failures underneath

At peak hours in a grocery store, things start to slip. A self-checkout lane lags and customers get impatient. A camera feed drops. A Vision AI system misses the movement it was installed to catch. To store staff and executives alike, it looks like the new technology has failed. The source video arg

Jill Zylstra·Oct 6, 2026
Retail tech rollouts slip when nobody plans for the live store

Retail tech rollouts slip when nobody plans for the live store

Most retail technology rollouts are planned as installation projects: order the hardware, schedule the technicians, swap the equipment, move to the next site. The part that usually goes unplanned is the store itself, which keeps trading while the work happens. Ross Page, SVP of Sales Growth at Telai

Daniel Litwin·Oct 6, 2026
Modern Retail: Meta Lab footprint set to nearly double

Modern Retail: Meta Lab footprint set to nearly double

Modern Retail says Meta Lab is set to nearly double its footprint, building on pop-ups designed around coffee and photo-sharing.

MarketScale Newsroom·Sep 17, 2026
Sizzle Clip - Victoria's Secret

Sizzle Clip - Victoria's Secret

For a brand as globally recognized as Victoria's Secret, the challenge is not getting noticed. It is staying meaningful.

Melissa Gonzalez·Aug 5, 2026
From Power Shopping to Place-Making: Tanger’s Stephen Yalof on the New Outlet Experience

From Power Shopping to Place-Making: Tanger’s Stephen Yalof on the New Outlet Experience

For decades, the outlet trip had a familiar rhythm: get in the car, drive beyond the city, hunt for deals and come home with bags full of discounted finds. But that old model is giving way to something more layered. As retailers reinvest in store experiences to give consumers mor

Melissa Gonzalez·Jun 15, 2026
Physical Retail’s Next Infrastructure Layer: Item-Level Intelligence with Radar

Physical Retail’s Next Infrastructure Layer: Item-Level Intelligence with Radar

Physical retail is under pressure to become as measurable and responsive as e-commerce. While retailers have spent years optimizing digital channels with real-time data, store teams have often had to make decisions with incomplete inventory visibility and delayed operational signals. That gap matters because stores still account for 80% of U.S. retail sales, making…

Melissa Gonzalez·Jun 4, 2026
A Gen Alpha Take on Experiential Retail: What Works, What Doesn’t, and What’s Missing

A Gen Alpha Take on Experiential Retail: What Works, What Doesn’t, and What’s Missing

Gen Alpha is no longer a future consumer segment—they are already shaping how retail and entertainment experiences are designed today. Research from MG2 shows that a whopping 70% of Gen Alpha influence what adults in their lives purchase, reshaping brand decisions faster than many companies are prepared for. As experiential retail continues to evolve—with…

Melissa Gonzalez·May 4, 2026
Get Vertical! Going from Idea to the Top 1% in Less Than 3 Years

Get Vertical! Going from Idea to the Top 1% in Less Than 3 Years

Independent retail is operating in one of the most competitive environments in decades. According to the U.S. Bureau of Labor Statistics, roughly 20% of new businesses fail within their first year, and a whopping 50% don’t make it to year five. At the same time, consumers are increasingly choosing brands that offer community, authenticity,…

Mike McCalley·Feb 17, 2026
Bringing Hospitality to Retail as an Authentic Community Anchor: 15 Minutes with Coach’s Giovanni Zaccariello

Bringing Hospitality to Retail as an Authentic Community Anchor: 15 Minutes with Coach’s Giovanni Zaccariello

Luxury retail is no longer confined to storefronts and seasonal campaigns. Brands are bringing hospitality to retail, building deeper emotional connections, and extending their presence beyond the product. Coach, among other heritage labels, is experimenting with cafés, branded bars, and immersive spaces that offer more than a transaction—they offer belonging. According to MG2 Advisory,…

Melissa Gonzalez·Jun 11, 2025
How LEGO Puts Play to Work Across Retail Experiences: Breaking Down the Formula with PJ du Toit

How LEGO Puts Play to Work Across Retail Experiences: Breaking Down the Formula with PJ du Toit

As in-store experiences become key to brand loyalty, LEGO is doubling down on its core brand essence of play, using it as both a design philosophy and a strategic lever. The company is transforming its physical spaces into destinations that spark imagination, encourage interaction, and strengthen emotional connections with shoppers of all ages. With…

Melissa Gonzalez·May 29, 2025
Building Loyalty Through Generational Evolutions: Inside the Mind of American Eagle CMO Craig Brommers

Building Loyalty Through Generational Evolutions: Inside the Mind of American Eagle CMO Craig Brommers

As Gen Z cements its role as the cultural vanguard and Gen Alpha begins to assert its voice, brands face mounting pressure to not only keep pace but to actively shape youth identity. With social commerce booming and physical retail undergoing reinvention, staying relevant means delivering experiences as dynamic as the customers themselves. One…

Melissa Gonzalez·May 15, 2025
The Global BOPIS Market

The Global BOPIS Market

Retailers are capturing a $700 billion opportunity by 2027 as consumers increasingly blend online shopping with in-store convenience

Software And Technology·Jan 26, 2025
Madewell’s Data Driven Evolution for Today’s Consumer

Madewell’s Data Driven Evolution for Today’s Consumer

The denim retailer is using customer data and strategic vision to reshape its shopping experience and product lineup for evolving buyer demands

Melissa Gonzalez·Dec 19, 2024
Leading With Curiosity, Creating a Playbook of Store Experiences with Victoria’s Secret & Co.

Leading With Curiosity, Creating a Playbook of Store Experiences with Victoria’s Secret & Co.

How retail brands are using curiosity-driven design to transform stores into spaces that build lasting customer loyalty

Melissa Gonzalez·Aug 29, 2024
Big Box Stores Redefine Retail with Spaces Blending Personalization, Technology, and Community Engagement

Big Box Stores Redefine Retail with Spaces Blending Personalization, Technology, and Community Engagement

Major retailers are ditching the one-size-fits-all approach to compete in an experience-driven market where technology and human connection drive customer loyal

Mansur Khamitov, Ph.D.·Apr 25, 2024
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors

The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors

Retailers are designing memorable in-store moments that customers can't resist sharing online, creating organic marketing through engaged shoppers

Allen Adamson·Apr 24, 2024
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail

Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail

Physical retailers are blending digital tools with in-store shopping to create experiences that match online convenience while preserving the human touch

Sarah Jarvis·Apr 24, 2024
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail

Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail

Frontline employees with proper training become a retailer's competitive advantage in an increasingly digital world

Allen Adamson·Apr 24, 2024
Unique In-Store Experiences Are Driving a Brick-And-Mortar Retail Resurgence

Unique In-Store Experiences Are Driving a Brick-And-Mortar Retail Resurgence

Physical locations are becoming competitive advantages as retailers invest in immersive, memorable experiences that online shopping cannot replicate

Retail·Apr 15, 2024
Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL

Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL

Luxury athletic brands are reshaping retail by transforming storefronts into immersive destinations that prioritize experience over transactions

Melissa Gonzalez·Mar 28, 2024
AI Reshaping the Retail Industry One Personalized Experience at a Time

AI Reshaping the Retail Industry One Personalized Experience at a Time

Retailers are discovering that machine learning algorithms can predict customer preferences with stunning accuracy, fundamentally changing how brands engage sho

Melissa Gonzalez·Mar 12, 2024
Staying Competitive in Retail: Future Success Tied to Adoption of Innovative Tech

Staying Competitive in Retail: Future Success Tied to Adoption of Innovative Tech

Retailers that embrace automation, AI, and augmented reality are outpacing competitors left behind by legacy systems

Retail·Jan 12, 2024
GNC’s Omni-Channel Evolution From Brick and Mortar to Commerce Hub

GNC’s Omni-Channel Evolution From Brick and Mortar to Commerce Hub

Retailers that blend physical stores with digital channels are capturing customer loyalty in ways traditional competitors cannot

Melissa Gonzalez·Nov 29, 2023
Prioritizing Customers Needs Enhances Every Shopper’s Buying Experience

Prioritizing Customers Needs Enhances Every Shopper’s Buying Experience

Retailers that blend digital and physical touchpoints create seamless experiences that drive customer loyalty and sales

Alexandra Simon·Jul 26, 2023
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In Store Experience: Retail Articles | MarketScale