Customer Data

A Look into Anthropologie’s AnthroMagic: The ‘What, So What, Now What’ Approach with CMO Elizabeth Preis

The luxury retailer's framework for blending analytical rigor with creative storytelling reveals how brands can sustain emotional connection amid rapid retail t

Madewell’s Data Driven Evolution for Today’s Consumer

The denim retailer is using customer data and strategic vision to reshape its shopping experience and product lineup for evolving buyer demands

From Cart to Click: Retailers Must Enhance Operational Efficiency and Data Management in the Age of Grocery Ecommerce

Grocery retailers face mounting pressure to streamline operations and harness customer data as online shopping accelerates across the sector

Loyalty in Retail: Mastercard is Shaping the Future of Retail by Creating Meaningful Connections with Customers

Retailers are leveraging personalized data and technology to build deeper customer relationships and drive loyalty in an increasingly competitive market

Bridging Online Shopping with Brick-and-Mortar: The Importance of Improving Online-to-Offline Tracking in a Post-Cookie Retail Industry

Retailers must rebuild customer tracking across digital and physical channels as cookie-based targeting loses relevance in 2024

AI Technology is Revolutionizing Retail By Increasing Inventory Visibility

Real-time inventory tracking is helping retailers bridge the gap between digital and physical shopping while tackling massive operational inefficiencies

The Power of Consumer Insights: Enhance Performance and Customer Loyalty with Data

Companies that decode customer behavior across generations unlock competitive advantages and build lasting loyalty