Retail · Topic
Brand Trust
3 articles from Retail practitioners
A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up
As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…
Brand Trust and Authenticity: Two Essentials that Will Make AI a Valued Resource in the Unified Retail Experience
Retailers must prioritize trust and authenticity to transform AI from a tool into a customer asset
Adapting to a Constantly Changing Market: Leadership and Impact with Warby Parker’s Co-Founder
Blumenthal shares how one eyewear disruptor balances rapid innovation with social impact while staying true to core values