Technology And Marketing

How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy

AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…

Human Skills Power Real-World Marketing in the AI Era

As automation reshapes marketing, success increasingly depends on the distinctly human skills technology cannot replicate

A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)

Marketing leaders must rethink their approach entirely as technology proliferates and traditional tactics fail to move the needle

A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 1)

Marketing leaders who prioritize creative resilience over rigid tactics gain decisive competitive advantages in today's AI-driven landscape

Practical Tips for Adopting AI in Marketing

Marketing leaders can harness AI's potential by starting with practical implementation strategies rather than waiting for perfect solutions

Major Brands Are Investing in Generative AI for Digital Commerce. They Need to Prioritize Data Transparency to Build Consumer Trust.

Retailers face a critical trust gap as they race to deploy AI tools without clear privacy safeguards in place

The Impact of AI on Marketing Careers

Marketing professionals are navigating a fundamental shift in how skills, roles, and career trajectories are being redefined by intelligent automation

Leading Commerce Company CommerceHub’s Rebranding to Rithum Bolsters Brands, Retailers, and Channel Owners

A strategic identity shift signals how unified commerce platforms are reshaping relationships between brands, retailers, and distribution networks

Partner Marketing Builder – Mastering Verizon’s Branding Guidelines

Partners collaborating with the telecom giant must navigate strict branding requirements to maintain co-brand integrity and avoid costly compliance issues

Retail Legend, Arnie Cohen Discusses the Resurgence of Catalogs

Print's unexpected comeback reveals how tactile marketing is winning back consumers in an increasingly digital world