Professional AV · Topic
Sales Strategies
4 articles from Professional AV practitioners
Turning a Career Pivot into Award-Winning Success in the HVAC Industry with Chloe Glynn
Breaking into a technical field of industrial sales without prior experience is a huge challenge. But someone like Chloe Glynn achieved such a feat and turned an accidental career pivot into an award-winning profession. As many industries continue to shift towards relationship-driven sales strategies, Glynn’s journey offers a blueprint for success in a…
Hiring Made Human: A Career in Sales
Sales professionals reveal why human connection and authenticity remain the most valuable competitive advantages in modern business
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
Sales professionals in the expanding audiovisual market must tailor approaches to serve vastly different buyer segments and use cases
Interview with Tom Longley – Sales Director at Somerford Associates UK
A sales leader shares how specialized browsing technology transformed his team's approach to client engagement and productivity