Customer Behavior

Get Vertical! Growing with Sales for Success

Buying behavior has shifted dramatically. Today’s B2B customers do most of their research before ever speaking with a salesperson. In fact, 61% of B2B buyers say they prefer a rep-free buying experience, according to a 2025 Gartner survey. At the same time, U.S. retail e-commerce sales exceeded $1.192 trillion in 2024. Growth still depends…

Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Customer-Centric Innovation Drives LastPass Scott Wilder’s Mission to Fix Digital Self-Serve

By observing how users actually navigate digital challenges, forward-thinking leaders are redesigning password management to eliminate friction at every touchpo

Scaling Smarter: Leadership Lessons from Moxie360 Marketing’s Founder

A three-decade marketing veteran reveals how to build a thriving agency by blending AI innovation with genuine human relationships

Introducing the While You Were Working Podcast

Business leaders gain actionable insights on market trends and growth strategies while managing their demanding daily responsibilities

Committing to Strategic Marketing Can Help Companies Fix What They Often Get Wrong

Companies that skip strategic planning often waste resources chasing tactics instead of outcomes