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Professional AV · Topic

Ai And Marketing Automation

7 articles from Professional AV practitioners

Top 10 Shifts That CMO and Marketing Leaders Should Plan for in 2026 and Beyond

Top 10 Shifts That CMO and Marketing Leaders Should Plan for in 2026 and Beyond

In this January episode of The Marketing AI SparkCast, host Aby Varma, founder of Spark Novus, which partners with marketing leaders to integrate AI responsibly and strategically, introduces a new recurring format called Marketing AI Pulse Monthly Brief. The purpose of this format is to cover the latest and most meaningful developments in AI and…

MarketScale·Jan 29, 2026
Human Skills Power Real-World Marketing in the AI Era

Human Skills Power Real-World Marketing in the AI Era

As automation reshapes marketing, success increasingly depends on the distinctly human skills technology cannot replicate

Ben Thomas·Oct 22, 2025
Scaling Smarter: Leadership Lessons from Moxie360 Marketing’s Founder

Scaling Smarter: Leadership Lessons from Moxie360 Marketing’s Founder

A three-decade marketing veteran reveals how to build a thriving agency by blending AI innovation with genuine human relationships

Mike McCalley·Mar 18, 2025
AI Sales and Marketing Tools Are Changing the Game But Are They Helping?

AI Sales and Marketing Tools Are Changing the Game But Are They Helping?

Heavy investment in AI tools hasn't translated to better decision-making, with analytics influencing only half of marketing choices despite unprecedented data a

Business Services·Jan 29, 2025
Practical Tips for Adopting AI in Marketing

Practical Tips for Adopting AI in Marketing

Marketing leaders can harness AI's potential by starting with practical implementation strategies rather than waiting for perfect solutions

Aby Varma·Aug 10, 2024
The Impact of AI on Marketing Careers

The Impact of AI on Marketing Careers

Marketing professionals are navigating a fundamental shift in how skills, roles, and career trajectories are being redefined by intelligent automation

Aby Varma·Mar 28, 2024
How AI is Changing Prospecting for Sales and Marketing Teams

How AI is Changing Prospecting for Sales and Marketing Teams

Machine learning tools are automating prospect research and boosting appointment rates by up to 50% for forward-thinking sales organizations

Aby Varma·Mar 11, 2024
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