Revops

Demand Gen Report’s 2026 sales-marketing alignment survey makes the SLA the new procurement line item for RevOps

Demand Gen Report opened its 2026 alignment benchmark survey. The operational shift is treating lead handoff SLAs like system requirements, not culture work.

Demand Gen Report’s 2026 benchmark survey push puts lead SLAs back in the procurement lane for RevOps teams

Demand Gen Report opened its 2026 Demand Gen Benchmark Survey on sales and marketing alignment, spotlighting shared metrics and formal lead SLAs that increasing

GTM singularity is forcing RevOps teams to audit how AI intermediaries describe their products

Forrester’s “GTM singularity” framing is showing up as a concrete ops problem: AI tools are shaping shortlists and even negotiations, pushing RevOps to treat “A

Demand Gen Report’s 2026 benchmark survey turns revenue attribution into a cross-system data standard

Demand Gen Report’s 2026 benchmark survey frames attribution as a governance problem, pushing RevOps and IT to lock definitions and data flows across CRM, finan

Walker Sands acquires RevPartners to build out RevOps and GTM engineering practice

Walker Sands has acquired RevPartners, the only firm holding both HubSpot Elite and Clay Elite partner status, to unify strategy, CRM, and revenue operations fo