Forrester

Outreach earns 5 out of 5 in 15 of 22 Forrester Wave criteria

Outreach scored 5 on 15 of 22 criteria in Forrester's Q3 2026 revenue orchestration Wave. Several of those marks grade what happens after the demo.

80% of CMOs already use genAI, but budgets and contracts are still tightening

Surveys from Duke/Deloitte, BCG, and Forrester point to similar pressures: GenAI adoption is rising, while leaders face tighter scrutiny on spending and executi

B2B marketing budgets are rising in 2026, but benchmarks vary by business model

Forrester and 10Fold data points to budget growth in 2026. CMO Survey benchmarks show the real planning mistake is using one % of revenue.

Forrester says $1M B2B deals are going self-serve, and alignment breaks first

Forrester expects most $1M+ B2B transactions to run through digital self-serve in 2025. Influ2 data suggests sales and marketing hand-offs still miss high-inten

Forrester set 2027 B2B Summit dates in Phoenix, GTM teams now have to plan for AI search

Forrester’s 2027 B2B Summit heads to Phoenix May 2–4. The practical shift is budgeting for AI-era discovery, measurement, and cross-functional GTM ops now.

Marketing teams are buying AI before they can govern it

Benchmarks from The CMO Survey, Forrester, and CMI show AI rising on budget lists while governance and fundamentals lag. Plan for measurement, data, and workflo

Optimizely’s Forrester Wave nod puts “agentic” experimentation into the vendor shortlists for 2027 web stacks

Optimizely’s Q3 2026 Forrester Wave recognition sharpens procurement questions on agent controls, warehouse-native data paths, and experimentation governance.

Optimizely’s Forrester Wave leader slot turns “agentic” marketing into an enterprise architecture decision

Optimizely’s Forrester Wave recognition spotlights a shift: “experience optimization” is being bought as agent-driven workflow plus data architecture, not just

Optimizely’s Forrester Wave Leader rating puts agentic experimentation into 2026 martech RFPs

Optimizely’s Leader and Customer Favorite marks a practical shift: AI agents are moving into controlled experimentation workflows tied to data platforms.

Forrester’s Q3 2026 Wave puts Optimizely’s agentic experimentation on procurement shortlists

Optimizely’s Forrester Wave placement shifts experience optimization buying toward governed, warehouse-native agentic experimentation.