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Hotel Industry

20 articles from Hospitality practitioners

STR said summer 2025 was the weakest in four years so far

STR said summer 2025 was the weakest in four years so far

STR counted 1.4 million fewer room nights in summer 2025 as weekday business travel plateaued. That weak base is what 2026 hotel results are measured against.

MarketScale Newsroom·Sep 18, 2026
More than half of hotels are still short-staffed despite 70% raising pay

More than half of hotels are still short-staffed despite 70% raising pay

AHLA's 2026 owner survey: 71% cite supply costs as the top pressure, 70% offer higher wages, and more than half remain understaffed.

MarketScale Newsroom·Sep 14, 2026
Hotels Face Branded-Search Interception as Google Reshapes Booking

Hotels Face Branded-Search Interception as Google Reshapes Booking

Hospitality Technology reports lookalike sites intercepting hotel searches, as Choice Hotels and Hilton diverge on Google AI checkout.

MarketScale Newsroom·Sep 11, 2026
BWH Hotels grows Aiden to 58 hotels open, 20-plus in development, with a Toronto airport conversion in the pipeline

BWH Hotels grows Aiden to 58 hotels open, 20-plus in development, with a Toronto airport conversion in the pipeline

BWH Hotels says its Aiden boutique brand has reached 58 hotels worldwide with more than 20 in development, including a 145-room office-to-hotel conversion near

MarketScale Newsroom·Aug 24, 2026
Aiden reaches 58 hotels worldwide as BWH Hotels lines up 20-plus projects, a signal that boutique development has become a repeatable brand play

Aiden reaches 58 hotels worldwide as BWH Hotels lines up 20-plus projects, a signal that boutique development has become a repeatable brand play

BWH Hotels says its Aiden boutique brand is now at 58 hotels, with 20-plus in development. For operators, the shift is about conversion-ready specs and loyalty-

MarketScale Newsroom·Aug 23, 2026
Marriott CEO says AI booking agents will hurt online travel agencies more than hotels

Marriott CEO says AI booking agents will hurt online travel agencies more than hotels

Marriott's Anthony Capuano argues AI agents disintermediate OTAs first, while hotel brands with direct loyalty relationships hold an edge.

MarketScale Newsroom·Aug 18, 2026
From Wall Street to World Travel: Scott Eddy’s Journey to Becoming Hospitality’s No-Nonsense Voice

From Wall Street to World Travel: Scott Eddy’s Journey to Becoming Hospitality’s No-Nonsense Voice

In 2019, travel and tourism contributed a whopping 10.4% of global GDP — a figure that vanished almost overnight when the pandemic brought the world to a standstill. Today, the industry has clawed its way back to that same share of the global economy, but travelers have changed. They no longer settle for polished marketing…

Calvin Tilokee·Sep 24, 2025
How Hotels Bounce Back From the Unexpected

How Hotels Bounce Back From the Unexpected

In this episode of Inside Restoration & Recovery, host Martha Lewis sits down with Josh Creznic, Director of Hospitality Services at BMS CAT, to unpack the unique challenges and critical priorities in hotel restoration. With over two decades of experience in hospitality—spanning major brands like Marriott and Wyndham—Josh brings deep insight into how restoration…

Martha Lewis·Sep 4, 2025
The Outdoor Advantage: Enhancing Guest Experience Through Design, Flexibility, and Functionality

The Outdoor Advantage: Enhancing Guest Experience Through Design, Flexibility, and Functionality

As guests increasingly prioritize wellness, sustainability, and immersive experiences, hotels are transforming their outdoor environments into multifunctional retreats that blend comfort with connection to nature. A 2024 research study found that 58 percent of travelers preferred hotels embracing sustainability practices—such as reducing plastic and promoting eco-friendly amenities, highlighting the growing importance of intentional, guest-focused…

Business Services·Aug 12, 2025
The Impact of Collaboration with Visual Matrix

The Impact of Collaboration with Visual Matrix

Independent hoteliers unlock operational efficiency and guest satisfaction by partnering with integrated property management technology

Hospitality·Jan 24, 2025
Sonesta Global 2024

Sonesta Global 2024

Hotel operators are leveraging integrated technology platforms to overcome labor shortages while meeting rising guest expectations

Hospitality·May 16, 2024
Streamlining Technologies for Efficiency is Still a Challenge for Hotel Operators

Streamlining Technologies for Efficiency is Still a Challenge for Hotel Operators

Legacy systems and fragmented tech stacks continue to undermine operational efficiency across the hospitality industry, despite growing pressure to modernize

Jennifer Suski·Apr 30, 2024
Implement Tech to Shift Staff Focus to Creating a More Personalized Guest Experience in Hospitality

Implement Tech to Shift Staff Focus to Creating a More Personalized Guest Experience in Hospitality

Automating routine tasks frees hospitality teams to deliver the personalized service guests increasingly expect

Hospitality·Apr 30, 2024
Prioritizing Return on Investment in Hotel Investment and Decision-Making is Key to Staying Afloat

Prioritizing Return on Investment in Hotel Investment and Decision-Making is Key to Staying Afloat

Hotel operators must balance financial returns with guest satisfaction to survive mounting competitive pressures and economic headwinds

Calvin Tilokee·Apr 29, 2024
Increased Travel Demands and Tech Trends Set to Redefine Guest and Travel Experiences in the Hospitality Industry

Increased Travel Demands and Tech Trends Set to Redefine Guest and Travel Experiences in the Hospitality Industry

Hotels face a critical inflection point as post-pandemic travel surges collide with AI-driven innovation

Sarah Dandashy·Apr 29, 2024
A Notable Shift in the Extended Stay Hotels Market is Poised to See More Growth with A Few Key Changes

A Notable Shift in the Extended Stay Hotels Market is Poised to See More Growth with A Few Key Changes

Smaller markets are driving unexpected revenue gains for extended-stay properties as remote work reshapes guest expectations

Stephanie Leger·Apr 18, 2024
AAHOA 2024 Day 1

AAHOA 2024 Day 1

Hospitality tech leaders unveil data-driven solutions that reshape how independent hoteliers manage operations and guest expectations

Hospitality·Apr 12, 2024
AAHOACON24 Seeks to Help Hotel Owners and Operators Overcome Challenges and Maximize Opportunities

AAHOACON24 Seeks to Help Hotel Owners and Operators Overcome Challenges and Maximize Opportunities

Hotel leaders navigate a landscape reshaped by technology, market shifts, and changing guest expectations through industry conversation

Daniel Litwin·Mar 22, 2024
Hotels & the Hospitality Industry Need Innovative Tech Strategies to Grow in 2024

Hotels & the Hospitality Industry Need Innovative Tech Strategies to Grow in 2024

Sluggish domestic travel in 2023 is forcing hospitality leaders to rethink operations through technology-driven solutions in 2024

Hospitality·Jan 11, 2024
The Need for Process Innovation in Hospitality

The Need for Process Innovation in Hospitality

Hoteliers are discovering that balancing automation with human touch is the key to retaining guests in an increasingly competitive market

Hospitality·Oct 31, 2023
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