Hotel Booking

65% of North American hotels reported staffing shortages in 2025 as AI moves into ops

A BCG-NYU report and new booking-engine integrations show AI shifting hotel priorities from ad spend to data integration, labor productivity, and

Hotels Face Branded-Search Interception as Google Reshapes Booking

Hospitality Technology reports lookalike sites intercepting hotel searches, as Choice Hotels and Hilton diverge on Google AI checkout.

IHG’s new AI hotel search makes clean property data a must-have for revenue

IHG’s conversational search beta connects natural language queries to live rates and IHG One Rewards. Operators now need AI-ready content pipelines to win direc

Marriott CEO says AI booking agents will hurt online travel agencies more than hotels

Marriott's Anthony Capuano argues AI agents disintermediate OTAs first, while hotel brands with direct loyalty relationships hold an edge.

The Origin of Revpar Media: Host Calvin Tilokee’s Journey from Revenue Management to Performance Storytelling

Something has shifted in hotel marketing, and you can feel it. In a landscape where every property can publish polished visuals, aesthetics alone are no longer enough to stand out—or to convert attention into bookings. Research increasingly shows that social media now plays a meaningful role in how travelers choose destinations and plan trips,…

Customer Reviews Shape Hospitality Brand Success. How Do You Turn Reviews Into Revenue?

Most hotel guests rely on reviews as much as amenities when making booking decisions, making reputation management a revenue driver