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Ai In Travel

5 articles from Hospitality practitioners

Marriott CEO says AI booking agents will hurt online travel agencies more than hotels

Marriott CEO says AI booking agents will hurt online travel agencies more than hotels

Marriott's Anthony Capuano argues AI agents disintermediate OTAs first, while hotel brands with direct loyalty relationships hold an edge.

MarketScale Newsroom·Aug 18, 2026
The Outdoor Advantage: Enhancing Guest Experience Through Design, Flexibility, and Functionality

The Outdoor Advantage: Enhancing Guest Experience Through Design, Flexibility, and Functionality

As guests increasingly prioritize wellness, sustainability, and immersive experiences, hotels are transforming their outdoor environments into multifunctional retreats that blend comfort with connection to nature. A 2024 research study found that 58 percent of travelers preferred hotels embracing sustainability practices—such as reducing plastic and promoting eco-friendly amenities, highlighting the growing importance of intentional, guest-focused…

Business Services·Aug 12, 2025
An Interview with Sarah Dandashy

An Interview with Sarah Dandashy

A hospitality leader reveals how to blend digital innovation with authentic guest relationships in a rapidly evolving travel landscape

Hospitality·May 16, 2024
Increased Travel Demands and Tech Trends Set to Redefine Guest and Travel Experiences in the Hospitality Industry

Increased Travel Demands and Tech Trends Set to Redefine Guest and Travel Experiences in the Hospitality Industry

Hotels face a critical inflection point as post-pandemic travel surges collide with AI-driven innovation

Sarah Dandashy·Apr 29, 2024
Are We There Yet? | Blue Hawaiian Helicopters and Activities

Are We There Yet? | Blue Hawaiian Helicopters and Activities

Helicopter tours have evolved into essential storytelling tools that deepen travelers' emotional connections to Hawaii's most iconic landscapes

grant.harrell·Nov 17, 2023
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