HITEC 2026 is the world's largest hospitality technology showcase, designed for industry experts and practitioners. It offers an innovative educational program, networking opportunities, and the latest technology solutions in San Antonio, Texas.
HITEC 2026 stands as a significant event for professionals in the hospitality technology sector. It's an opportunity to engage with the industry’s cutting-edge innovations and explore comprehensive exhibits that demonstrate the latest in tech advancements. With over 50 educational sessions led by industry leaders, HITEC delivers formidable networking opportunities and insights into emerging trends, fostering an environment for learning and professional growth.
What you will learn
Latest advancements in hospitality technology.
Effective networking with global industry leaders.
Insights on AI-driven hospitality innovations.
Understanding current and future technology trends.
Tools for enhancing the guest experience.
Want to exhibit at this event?
MarketScale works as a third-party concierge. We request exhibitor packages, pricing, and booth availability on your behalf. No cold calls, no commitment.
• Keynotes by thought leaders.
• Over 50 educational sessions.
• In-depth industry discussions.
• Live demonstrations of innovative tech.
• Networking and collaboration opportunities.
Frequently asked questions
MarketScale platform
Exhibiting at this event?
Capture customer testimonials onsite, with your iPhone.
Point, record, done. MarketScale turns every show floor conversation into produced content and distributes it for you, automatically.
Learn how →hospitality articles
HITEC 2026: Revinate's Ivy automates up to 80% of routine guest inquiries
Revinate debuted Ivy at HITEC 2026, a decision-intelligence layer that automates up to 80% of routine guest inquiries across its platform.
HITEC 2026: Revinate's Ivy targets automation of up to 80% of routine guest inquiries
Revinate debuts Ivy at HITEC 2026, a decision-intelligence layer built to automate up to 80% of routine guest inquiries across its platform.
The Origin of Revpar Media: Host Calvin Tilokee’s Journey from Revenue Management to Performance Storytelling
Something has shifted in hotel marketing, and you can feel it. In a landscape where every property can publish polished visuals, aesthetics alone are no longer enough to stand out—or to convert attention into bookings. Research increasingly shows that social media now plays a meaningful role in how travelers choose destinations and plan trips,…
