Market Growth

Building Global Momentum: How Cross-Regional Connections Are Driving Growth at TekniPlex’s IPS Sales Meeting 2026

In an increasingly interconnected global marketplace, the companies that win are those that move beyond transactional relationships and develop a deep understanding of the entire value chain. Knowing not just your customer, but your customer’s customer, unlocks sharper insights, stronger partnerships, and more strategic growth opportunities across regions. Events like global sales meetings…

Global Alignment in Action: Insights from Dirk de Mulder at the IPS Global Sales Meeting in Mexico City

In an increasingly interconnected manufacturing landscape, global alignment is no longer a strategic advantage—it’s a necessity. Companies like TekniPlex are leaning into this reality by rethinking how their teams collaborate across continents, recognizing that innovation often happens at the intersection of diverse markets. The shift from presentation-heavy meetings to interactive workshops reflects a…

Turning Strategy Into Scalable Growth: Why Executive Buy-In and Smart Target Lists Define ABM Success

In the noisy world of B2B marketing, it’s easy for strategies to come and go like passing trends. Yet one approach—account-based marketing—continues to prove it’s more than just a buzzword. Marketers who’ve leaned into ABM often describe it as transformative, reshaping how sales and marketing teams align around their most important customers. And the results…

No Permission Needed: Forge Your Own Path Forward Through Bold Moves, Clear Focus, and Continuous Growth

What happens when you stop waiting to be chosen—and choose yourself? In this episode of PQ: Conversations that Build Equity, Jason Winningham talks with Amy Chavez, a seasoned marketing professional and graphic designer who boldly forged her career in commercial real estate, even before she had the credentials. Amy shares how a gutsy cover…

Community Building Through Marketing—Powered by Showing Up and Staying Open

In this episode of Professional Quotient: Conversations That Build Equity, host Jason Winningham sits down with Alicia Layfield, founder of Casa Layfield, a boutique marketing agency in Houston, Texas. Alicia shares how she built her business from the ground up—not by following a perfect plan, but by showing up, staying open, and turning connections…

Scale Smarter in HVAC: Balancing Growth with Employee Engagement

The HVAC industry is undergoing significant growth, driven by increased suburban migration and a surge in home renovations requiring system upgrades. The U.S. HVAC market is projected to expand at a compound annual growth rate (CAGR) of 7.4% from 2025 to 2030. As businesses scale to meet this demand, balancing expansion with retaining strong…

Ask Better Questions. Get Smarter Answers. VCO in Action

Aaron Berg illustrates how River Logic’s value chain optimization (VCO) solution transforms strategic decision-making—from plant closures to market expansion. Instead of waiting weeks for spreadsheet-driven analysis, leaders can now simulate complex what-if scenarios in real time. Whether evaluating new customer opportunities or restructuring operations, VCO delivers fast, financially grounded answers that align with both growth…

RM Q1 2024 Wrap-Up

The agency's first quarter showcased how integrated marketing services drive measurable results across strategy, content, and digital channels

Connecting the Dots to Accelerate Growth

Organizations often overlook the strategic connections needed to turn ambitious growth plans into executable reality

Real Talk: How Greg Crumpton Uses UGC to Empower People and Build Brands

A brand strategist reveals why authentic customer voices matter more than polished marketing messages

Sweet Niche Success: Lessons in Transitions & Gingerbread from a Crafty Marketer

Carving out a profitable niche demands the same precision and creativity as building a gingerbread masterpiece

Digital Marketing for the HVAC industry: Why Online Presence is the Key to Business Growth

HVAC contractors risk losing customers to competitors who master online visibility and reputation management in an increasingly digital marketplace

Blink Charging’s CEO Brendan Jones Inspects Charging Stations to Back EV Community Growth in Los Angeles, CA

The charging network's leader takes hands-on approach to validate infrastructure quality in America's largest EV market

From Team Building to Brand, Content and Traffic: The Secrets to Building a Successful Digital Marketing Agency

Building a digital marketing agency requires mastering internal operations before scaling external growth strategies

Competitive Landscape of the Electric Vehicle Market is Reliant on Pricing and Supply Chain Management

Success in the rapidly growing EV market depends on mastering two critical operational challenges that separate industry leaders from the rest

Affordability of Electric Vehicles Also Hinges on Proper EV Charging Infrastructure

Accessible charging networks are as critical as vehicle costs in determining whether EV adoption reaches mainstream consumers

2024 Aerospace Outlook

The aerospace industry is poised to double in value by 2032, but manufacturers must navigate complex production hurdles first

Boxx Modular’s New Branch in Atlantic Canada: A Strategic Move for Construction Innovation

A construction innovator expands eastward to tap into Atlantic Canada's emerging modular building market