Student Recruitment

U.S. institutions pay $2,000–$3,500 per enrolled international student as agency commission models shift away from gross-tuition percentages

A new AIRC benchmarking survey of 61 institutions across 26 states reveals fixed-fee and net-tuition models are replacing traditional percentage commissions.

Kai: Finally an AI Solution for Enrollment Teams to Create Connection, Not Just Mine Data!

Artificial intelligence has become the buzzword of the moment in higher education, but for many enrollment teams, it often feels like just another layer of complexity on top of an already demanding job. Budgets are tight, teams are stretched thin, and the pressure to recruit and retain students has never been greater. What leaders…

It’s Everybody’s Business: Building a Culture of Shared Enrollment Responsibility in Higher Education

Higher education is facing a pivotal moment. With the looming demographic cliff, rising questions about the value of a degree, and shifting demands brought by AI and evolving job markets, institutions—especially smaller colleges—are being pressed to rethink how they operate. According to the National Student Clearinghouse, undergraduate enrollment has declined by nearly 15 percent over…

How Colleges Can Reinvent Themselves to Win the Higher Ed Brand War

Higher education in the U.S. is facing a perfect storm: declining enrollments, rising skepticism about its value, and fierce competition for a shrinking pool of students. According to Gallup, confidence in higher ed has dropped sharply over the past decade—driven by concerns over cost, elitism, and relevance—though recent data shows a slight rebound tied…