Roi

The Early Scale: Dreamforce Focuses on AI, But Lacks Concrete ROI Data

Dreamforce 2026 spotlights AI but lacks ROI insights, urging leaders to validate AI investments. SHRM advises HRs to shift to continuous benefits management, while the EU delays new MDR standards to 2028, offering medtech firms strategic respite.

Only 18% track AI ROI, even as agentic AI rolls into professional services

Thomson Reuters Institute and Deloitte data show AI use is widespread, but ROI tracking and agent governance lag. Procurement and outside-counsel terms are beco

The Early Scale: Hinge Health acquires Cylinder for $105M, expands into GI care

Hinge Health's $105 million deal to buy Cylinder expands its digital care reach into gastrointestinal health, marking a critical shift towards whole-person care platforms.

95% of enterprise AI pilots deliver no measurable ROI, and the fix isn't more tools

MIT research finds 95% of generative AI pilots fail to move the bottom line. Here's the structural reason why, and what operators must build instead.

The Early Scale: Microsoft Embeds 6,000 Engineers to Fix Enterprise AI's ROI Problem

Microsoft embeds 6,000 engineers inside enterprise clients to fix AI's ROI problem. Rockwell finds 93% of manufacturers own MES but only 23% have integrated it. And 87% of B2B brands are invisible in AI search, even when they rank on page one. Here's what to do about all three.

B2B data market heads toward $15 billion, but data quality gaps threaten enterprise ROI

The B2B data market is projected to hit $15 billion by 2030, yet persistent data quality issues are undermining the returns enterprises expect.

Agentic AI hits critical mass, but only 18% of organizations track its ROI

77% of professionals expect agentic AI to be central to their workflow by 2030, yet only 18% of organizations currently measure its ROI.

IPS Global Mkt Meeting 2026 - An de Coen on the Future of Marketing Leadership

In an era where marketing is expected to do more than generate awareness, the conversation is rapidly shifting toward measurable impact and strategic leadership. Industry gatherings like IPS Global MKT Meet NYC 2026 reveal a growing consensus: success hinges not just on execution

IPS Global MKT Meet NYC 2026 - Renette Rier Highlights the Power of Marketing Communication

At a time when marketing organizations are expanding their capabilities faster than ever, a familiar challenge continues to surface: the gap between doing the work and communicating its impact. Across industries, teams are investing heavily in strategy, product innovation, and cu

IPS Global MKT Meet NYC 2026 - Thuy Nguyen: From Alignment to Execution in Global Marketing

At a time when marketing organizations are under increasing pressure to prove impact, alignment has become more than a buzzword—it’s a strategic necessity. Industry gatherings like IPS Global MKT Meet NYC 2026 highlight how cross-functional clarity, especially around pricing, com

Aligning People, Process, and Innovation Creates a Revenue Growth Strategy Built for Long-Term Impact—Not Just Quick Wins in High Trust Industries

Law enforcement agencies are under growing pressure to investigate faster, operate smarter, and serve increasingly complex communities. Yet many still rely on legacy systems that slow progress. Private sector partners are stepping in, offering tools that bridge this divide using a focused revenue growth strategy that balances speed, trust, and long-term impact. A recent…

Choosing the Right Marketing Microphone

Businesses must strategically shift budget allocation toward digital channels to capture their share of record advertising spending