Business Services · Topic
Marketing Communication
2 articles from Business Services practitioners
From Vision to Execution: Virginia Murray Reflects on Interactive Collaboration at the IPS Global Sales Meeting
In an increasingly globalized business environment, the difference between incremental growth and meaningful transformation often comes down to how well teams communicate across borders. For organizations like TekniPlex, aligning marketing vision with on-the-ground sales executio
IPS Global MKT Meet NYC 2026 - Renette Rier Highlights the Power of Marketing Communication
At a time when marketing organizations are expanding their capabilities faster than ever, a familiar challenge continues to surface: the gap between doing the work and communicating its impact. Across industries, teams are investing heavily in strategy, product innovation, and cu