Marketing Ai

The Early Scale: EU's MDR delay shifts medtech timelines to 2028

EU extends MDR timeline, AI becomes universal in revenue but ROI lags, CMOs struggle with AI budget surprises. Here's what leaders should do about it.

MAI keeps buying RIAs, and the integration work is now the real product

MAI’s Halpern and Concentric deals highlight a roll-up playbook where HR, ops, and marketing scale matters as much as AUM.

First Page Sage says AI referrals reached 6.2% of sessions in its client panel

First Page Sage data shows AI assistant referrals rising from 0.1% to 6.2% of sessions since 2023, while CX leaders rethink loyalty as discovery shifts off-site

The Early Scale: Rolls-Royce Reports 50%-Plus Order Surge as AI Rewires Power Procurement

Rolls-Royce's data center energy orders jumped 50%-plus. Amazon grew 20% in Q2. Watsco runs 37% of revenue through digital channels. And institutional investors just put $15M behind B2B creator marketing. Five minutes of intelligence for operators who can't afford to be slow.

The Early Scale: AI Is Deployed Everywhere. It's Working Nowhere Near Expectations.

Enterprise AI is deployed in 57% of companies but only 11% are hitting their goals. A $1.5B joint venture just launched on the thesis that implementation, not model quality, is the real battleground. And 90% of CMOs say AI has already changed how buyers find brands.

The Early Scale: 95% of B2B Marketers Use AI, But Fewer Than 40% Say It Works

95% of B2B marketers use AI. Fewer than 4 in 10 say it works. A $67B utility merger starts its regulatory clock. And Spain won the World Cup, but the $13B commercial story belongs to every enterprise that built real infrastructure around it.

B2B enterprises are missing from AI answers despite strong organic rankings, NEWMEDIA.COM analysis finds

Large B2B brands rank well in search but stay invisible in AI-generated answers, costing them early-stage buyer consideration before any human contact.

The Early Scale: AI Adoption Hits 57% of Enterprises as Workforce Confidence Falls

AI is in 57% of enterprises. Workforce confidence is falling. 80% of U.S. factories have zero automation. And 32% of your LinkedIn budget may be going to people who can't buy. Here's what operators and marketers need to do about all of it.

WSJ's Journal House at Cannes Lions put AI, trust, and brand relevance at the center of marketing's biggest week

WSJ's Journal House brought together CMOs from Mercedes-Benz, American Eagle, JPMorganChase, and more at Cannes Lions to debate AI, trust, and experiential marketing

The Marketing AI Pulse Brief for May 2026: CMO Scaling Gap, AI Search, Agentic Buyers & Automated Ads

The Marketing AI SparkCast brings you the Marketing AI Pulse Monthly Brief, a curated look at the most relevant stories shaping the field and what they mean for CMOs and marketing leaders. The May 2026 edition focuses on the widening gap between AI investment and AI execution, th

Why Passion Beats the Perfect Business Idea by Ben Maitland

MarketScale Founder Ben Maitland on why passion, execution, and authenticity matter more than waiting for the perfect business idea.