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enterprise technology

5 articles from Business Services practitioners

95% of enterprise AI pilots deliver no measurable ROI, and the fix isn't more tools

95% of enterprise AI pilots deliver no measurable ROI, and the fix isn't more tools

MIT research finds 95% of generative AI pilots fail to move the bottom line. Here's the structural reason why, and what operators must build instead.

MarketScale Newsroom·Aug 15, 2026
Enterprise AI governance is structural, not cosmetic, and most organizations haven't made the shift yet

Enterprise AI governance is structural, not cosmetic, and most organizations haven't made the shift yet

Regulators can't keep up with enterprise AI adoption, and additive "innovation theater" leaves organizations exposed. Here's what structural readiness actually

MarketScale Newsroom·Aug 7, 2026
AI is collapsing the B2B buying cycle before vendors ever see a lead

AI is collapsing the B2B buying cycle before vendors ever see a lead

AI tools now compress weeks of vendor research into hours, reshinking how enterprise procurement teams find and shortlist suppliers.

MarketScale Newsroom·Jul 25, 2026
The Early Scale: AI Adoption Hits 57% of Enterprises as Workforce Confidence Falls

The Early Scale: AI Adoption Hits 57% of Enterprises as Workforce Confidence Falls

AI is in 57% of enterprises. Workforce confidence is falling. 80% of U.S. factories have zero automation. And 32% of your LinkedIn budget may be going to people who can't buy. Here's what operators and marketers need to do about all of it.

MarketScale Newsroom·Jul 19, 2026
Bain & Company repositions the CIO as AI's chief enabler in enterprise technology push

Bain & Company repositions the CIO as AI's chief enabler in enterprise technology push

Bain & Company is expanding its enterprise technology practice, arguing that modern architecture is now a strategic requirement for scaling AI at speed.

MarketScale Newsroom·Jun 29, 2026
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