Enterprise Marketing

Why vertical proof beats agency size when B2B tech and fintech buying cycles stretch past a year

Enterprise marketing leaders picking agencies on headcount and awards are optimizing for the wrong signals when deal cycles run 9–18 months.

IPS Global MKT Meet NYC 2026: Daniel Dutesco on Clarity, Leadership, and Marketing Momentum

At a time when marketing organizations are being pushed to deliver faster, clearer, and more measurable impact, internal alignment has become just as critical as external messaging. Gatherings like TekniPlex’s first annual marketing meeting—set against the energetic backdrop of N