The Request feature allows you to collect content from many people simultaneously without the hassle of chasing anyone for files. Think of it as a raindrop strategy: send one link broadly, and contributions flow in from everywhere into one central location. Here's how to build a Request that actually fills up.
Pro tip: One link, sent wide, collecting from everyone. That's the raindrop strategy: many small contributions into one bucket.
Set a Title and a Close Date
Begin with a clear title so contributors know exactly what they're submitting to, and set a close date. The close date is the subtle force that makes a Request fill up. An open-ended Request gets postponed indefinitely, but a Request with "closes Friday" gets completed. The deadline turns a someday into a this-week.
Add a Cover Image
A Request link with a cover image appears as a genuine, well-thought-out ask. A bare link can seem like spam. The cover image is a small touch that significantly boosts response rates because it signals that the Request is official and worth a contributor's time. Add an image that aligns with the campaign or brand to establish trust when the contributor opens the link.
Write Custom Video and Upload Questions
Craft the questions that guide the responses you receive. A video question prompts a recorded response, while an upload question collects a file. Keep the questions specific and limited; two focused questions are more effective than five vague ones. These questions transform a collection of random submissions into usable, on-topic content.
Generate the Shareable Link
Once the Request is built, generate the shareable link. Anyone with the link can record or upload a response without needing a MarketScale account, which is what makes the raindrop strategy effective at scale. Distribute it via email, share it in Slack, or print it as a QR code at an event. Every response is organized under that Request, ready for triage.
Try It This Week
Choose one topic you want content from many people on. Build a Request in MarketScale: set a clear title, a close date a week out, a cover image, and two specific questions. Generate the link and distribute it widely. Watch as contributions flow into one place, with no account required and no files to chase.
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