Use the reference that matches the decision you need Studio or an editor to make. Several references can be relevant to the same deliverable.

Before you start

Gather the approved facts, visual example and output requirements. Know whether the work belongs to the main channel brand or a sub-brand.

Steps

  1. Step 1. For reusable company facts, audience and voice, open Brand Brain → Brand. Update the relevant fields and wait for Saved; put longer approved explanations in Knowledge Files.

  2. Step 2. For logos, graphics, music and templates, review Brand Brain → Assets. Confirm that the assets match the brand used for this project.

  3. Step 3. For a repeatable visual treatment, use the intended Brand Book. Review it before asking an editor to follow it; a name alone may not identify the correct version.

  4. Step 4. For a repeated production brief, choose the relevant Saved Order. Confirm its format, references and instructions still fit the new request.

  5. Step 5. When creating a variation, open Request Variation and choose the intended Brand Book or Saved Order under Style reference. Add project-specific requirements in Editor notes.

  6. Step 6. Review the returned asset against both the selected reference and your project-specific notes. Give timestamped corrections when the output differs.

Check the result

The editor has an explicit visual/production reference, and the draft has current brand context. Updating one reference does not automatically prove every existing brief or published asset has changed.

If something does not work

  • The wrong sub-brand appears: confirm the brand selection and parent context before creating more work.

  • Two references conflict: specify which instruction governs this deliverable and correct obsolete reusable material.

  • A change is only for one campaign: put it in the brief with scope rather than overwriting a durable company fact.

Related: Brand Brain setup · Variation controls

Keep exploring