MarketScale
Demo
Brand

The MarketScale brand

Identity, mission, voice. Logos, colors, typography. Everything you need to represent MarketScale, for partners, press, and approved third parties.

CLAUDE.mdDrop into your repo. Agents will follow the brand.
Download →
MarketScale Brand Guidelines, May 2026
Brand book · May 2026 · Free PDF

How MarketScale looks, sounds and conducts itself.

Download
Ask

Have a brand question?

Ask anything about MarketScale's brand. Attach a design or paste copy and ask “is this on brand?” Answers come from the live page.

MarketScale Brand Assistant

Ask anything about MarketScale's brand. Attach a design or paste copy and ask “is this on brand?” Answers come from the live page above.

For AI agents

Train any agent on the MarketScale brand

Drop one of these files into your project and any major coding agent will follow MarketScale's voice, palette, and asset rules. Each file points back to this page, so updates here propagate the next time the agent re-fetches.

CLAUDE.mdFor Anthropic Claude

Read by Claude Code in your project workspace.

Download →
GEMINI.mdFor Google Gemini

Read by Gemini CLI when present in a workspace.

Download →
AGENTS.mdFor OpenAI, Codex, Cursor & more

Universal agent file: Codex CLI, Cursor, Windsurf, Cline, OpenCode.

Download →
Perplexity
llms.txtFor Perplexity & cross-LLM discovery

Discovery index pointing to the full brand reference.

Download →
Brand pack for Adobe Creative Cloud.zip · ~5 MB

A bundle with the .ase swatches, every logo variant (SVG/PNG/AI/EPS), the agent files, and a README. Drop the .ase into Photoshop, Illustrator, InDesign, Figma, or Affinity.

Download →

Indexing crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended) are explicitly allowed in robots.txt so this page is reachable for retrieval-augmented answers. There is also an llms-full.txt with the complete reference as a single document.

Identity

What MarketScale is

A content operating system for B2B. It captures, structures, and distributes expertise from inside organizations, turning employees, customers, and partners into a continuous content engine.

Simple sentence

We help B2B companies turn their crowd into a content engine.

Platform tagline

Turn your crowd into a content engine.

What MarketScale is not
  • A video production agency
  • A content marketing agency
  • A social media management tool
  • A one-time campaign vendor
  • A creative studio for hire
Mission

Help companies surface what is already true about them.

MarketScale does not invent brand stories. It captures, structures, and distributes proof that already exists inside organizations. The mission is to remove the gap between what a company has actually done and what the market can see.

Vision

A world where every B2B company can surface what is already true about them, and reach the buyers, partners, and AI systems that need to know it.

Proof-first visibility. Ecosystem activation. Compounding media. Real signal beats marketed claims, every time.

The movement

From factory to conductor

Marketing was once a factory: a small internal team or outside agency producing everything. The new model is a conductor: orchestrating customers, partners, executives, and field teams as contributors. A team of five can coordinate a contributor base of five hundred. Budgets don’t scale linearly. Networks do.

Old model

Factory

Centralized production. Planned, scripted, produced by a small team. High cost, slow pace, sameness. Marketing creates content about the business.

New model

Conductor

Orchestrated participation. Customers, partners, executives, and field teams contribute. People inside and around the business create content from experience.

Voice & tone

How MarketScale sounds

Confident, direct, and industry-savvy. We speak like a trusted insider, not a vendor. Bold assertions backed by proof. Short, punchy headlines. Body copy that respects the reader’s time.

ClearHard-hittingCommercially sharpModernSlightly editorialAnti-corporate-theater
Write as if
  • Write as if you've seen enough corporate content to know what doesn't work.
  • Respect the reader’s intelligence.
  • Have specific evidence for every claim.
  • Care more about changing behavior than sounding impressive.
Avoid
  • Buzzword-heavy openers ("In today's dynamic digital landscape…").
  • Claims without specifics.
  • Passive constructions.
  • Excessive hedging.
  • Adjective inflation ("world-class," "cutting-edge," "best-in-class").
Logos

Primary mark and icon

Use the primary logo wherever space allows. Use the icon for favicons, avatars, and tightly constrained layouts. Always pick the variant with the strongest contrast against the background. Never recolor the mark.

Primary, Black

Primary, Black

Default mark. Use on light backgrounds.

Primary, White

Primary, White

For dark or photographic backgrounds with strong contrast.

Icon, Black

Icon, Black

Favicons, avatars, tightly constrained light surfaces.

Icon, White

Icon, White

Favicons, avatars, tightly constrained dark surfaces.

Do
  • Use the variant with the strongest contrast against the background.
  • Maintain clear space equal to the height of the icon mark on all sides.
  • Use the SVG when possible: it scales without loss.
Don’t
  • Recolor, gradient, or apply effects to the mark.
  • Stretch, skew, rotate, or distort the proportions.
  • Place the mark on busy photography without an overlay.
Colors

The MarketScale palette

A restrained, editorial palette built around warm neutrals with two accent colors. Burnt clay signals action; muted moss signals category and meta. Swatches below render the live token values from this site.

Charcoal Darkest

--charcoal-darkest

--charcoal-darkest

Footer, deepest dark surfaces

Charcoal Dark

--charcoal-dark

--charcoal-dark

Body text, dark sections

Nav Surface

--nav-surface

--nav-surface

Header and navigation backgrounds

Burnt Clay

--burnt-clay

--burnt-clay

Primary CTA, links, accents

Muted Moss

--muted-moss

--muted-moss

Section labels, icons, accents

Warm Graphite

--warm-graphite

--warm-graphite

Secondary text, meta

Warm Ash

--warm-ash

--warm-ash

Borders, placeholder text

Soft Stone

--soft-stone

--soft-stone

Dividers, subtle surfaces

Parchment

--parchment

--parchment

Main light background

Parchment Light

--parchment-light

--parchment-light

Mastheads, elevated light surfaces

Typography

One typeface, end to end

Headings, body, and UI all use the same sans. A monospace stack covers code and technical values. The samples below render in the exact font the site is using.

Primary typeface

Sans

--font-sans

Regular 400The quick brown fox jumps over the lazy dog
Medium 500The quick brown fox jumps over the lazy dog
Semibold 600The quick brown fox jumps over the lazy dog
Bold 700The quick brown fox jumps over the lazy dog
Extrabold 800The quick brown fox jumps over the lazy dog
Monospace

Mono, for code & technical values

--font-mono

Language

Words we use

A working phrase bank of high-value language and contrast lines. Reach for these when writing copy, decks, and customer-facing material so MarketScale sounds like itself.

Key phrases
“Turn your crowd into a content engine”“Scale human expertise”“Content operating system for B2B”“From factory to conductor”“Activate your ecosystem”“Trapped expertise”“Signal density”“Trust compounds”“100x your capacity”“Proof, not promises”“Your people are your best content”“This isn’t SEO. It’s strategy for GEO.”
Contrast lines
Not a vendor.An operating layer.
Not a tool.A system.
Not a campaign.Infrastructure.
Not polished.Proven.
Not one voice.Many credible ones.
Not an agency.A conductor.
Questions

Need something not covered here?

For press, partnerships, or custom asset requests, email support@marketscale.com.