Have a brand question?
Ask anything about MarketScale's brand. Attach a design or paste copy and ask “is this on brand?” Answers come from the live page.
Train any agent on the MarketScale brand
Drop one of these files into your project and any major coding agent will follow MarketScale's voice, palette, and asset rules. Each file points back to this page, so updates here propagate the next time the agent re-fetches.
Read by Claude Code in your project workspace.
Download →Read by Gemini CLI when present in a workspace.
Download →Universal agent file: Codex CLI, Cursor, Windsurf, Cline, OpenCode.
Download →
Discovery index pointing to the full brand reference.
Download →A bundle with the .ase swatches, every logo variant (SVG/PNG/AI/EPS), the agent files, and a README. Drop the .ase into Photoshop, Illustrator, InDesign, Figma, or Affinity.
Indexing crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended) are explicitly allowed in robots.txt so this page is reachable for retrieval-augmented answers. There is also an llms-full.txt with the complete reference as a single document.
What MarketScale is
A content operating system for B2B. It captures, structures, and distributes expertise from inside organizations, turning employees, customers, and partners into a continuous content engine.
We help B2B companies turn their crowd into a content engine.
Your crowd is your content engine.
Created by your crowd. Conducted by marketing. Scaled infinitely.
- A freelance marketplace
- A social media management tool
- A one-time campaign vendor
- A standalone software tool
- A single point solution
Help companies surface what is already true about them.
MarketScale does not invent brand stories. It captures, structures, and distributes proof that already exists inside organizations. The mission is to remove the gap between what a company has actually done and what the market can see.
A world where every B2B company can surface what is already true about them, and reach the buyers, partners, and AI systems that need to know it.
Proof-first visibility. Ecosystem activation. Compounding media. Real signal beats marketed claims, every time.
From factory to conductor
Marketing was once a factory: a small internal team or outside agency producing everything. The new model is a conductor: orchestrating customers, partners, executives, and field teams as contributors. A team of five can coordinate a contributor base of five hundred. Budgets don’t scale linearly. Networks do.
Factory
Centralized production. Planned, scripted, produced by a small team. High cost, slow pace, sameness. Marketing creates content about the business.
Conductor
Orchestrated participation. Customers, partners, executives, and field teams contribute. People inside and around the business create content from experience.
What we say, and why it lands
Six themes carry every MarketScale message. Lead with the model shift and the proof, not the feature list.
Extraction, not creation
Most companies don’t have a content problem. They have an extraction problem. The sharpest thinking already exists, on sales calls, in customer conversations, in the field. MarketScale surfaces it.
Your crowd is the engine
Experts, customers, partners, and everyday work already create the signal a market acts on. Marketing gets one system to turn that crowd into media that builds authority and drives demand.
Factory to conductor
Marketing’s job is not to produce everything. It’s to orchestrate everyone, so a team of five directs the output of five hundred.
Hundreds contributing, nothing unapproved
Decentralized creation with centralized control. Brand, editorial, legal, and compliance sign-off live in the workflow, not an email thread. Hundreds of creators, one brand standard.
GEO, not SEO
Buyers and AI engines recommend the companies they can actually find. The ones AI cites are the ones whose experts keep publishing. This isn’t SEO. It’s strategy for GEO.
A system with a team
MarketScale is an experience, a service, and a product. A team runs the program with you end to end, from strategy through published content. A steady rhythm, not a campaign.
Results you can point to.
Named brands, real timelines, measurable pipeline. Reach for these numbers instead of superlatives.
How MarketScale sounds
Confident, direct, and industry-savvy. We speak like a trusted insider, not a vendor. Bold assertions backed by proof. Short, punchy headlines. Body copy that respects the reader’s time.
- Write as if you've seen enough corporate content to know what doesn't work.
- Respect the reader’s intelligence.
- Have specific evidence for every claim.
- Care more about changing behavior than sounding impressive.
- Use two-beat antithesis to sharpen the point: "Not X. Y." or "Was X. Now Y."
- Compress proof into numbers: "One expert conversation. Twelve pieces of content."
- Buzzword-heavy openers ("In today's dynamic digital landscape…").
- Claims without specifics.
- Passive constructions.
- Excessive hedging.
- Adjective inflation ("world-class," "cutting-edge," "best-in-class").
Primary mark and icon
Use the primary logo wherever space allows. Use the icon for favicons, avatars, and tightly constrained layouts. Always pick the variant with the strongest contrast against the background. Never recolor the mark.
- Use the variant with the strongest contrast against the background.
- Maintain clear space equal to the height of the icon mark on all sides.
- Use the SVG when possible: it scales without loss.
- Recolor, gradient, or apply effects to the mark.
- Stretch, skew, rotate, or distort the proportions.
- Place the mark on busy photography without an overlay.
The MarketScale palette
A restrained, editorial palette built around warm neutrals with a strict accent hierarchy. Burnt clay signals action; muted moss signals brand, category, and state; dry wheat is the tertiary accent for warmth and gentle emphasis, and it never asks for a click. If a moment needs action it is clay, if it signals brand it is moss, if it only needs to feel warm or lit it is wheat, at most once per section. Swatches below render the live token values from this site.
One typeface, end to end
Headings, body, and UI all use the same sans. A monospace stack covers code and technical values. The samples below render in the exact font the site is using.
Geist Sans
--font-sans
Geist Mono, for code & technical values
--font-mono
Words we use
A working phrase bank of high-value language and contrast lines. Reach for these when writing copy, decks, and customer-facing material so MarketScale sounds like itself.
Need something not covered here?
For press, partnerships, or custom asset requests, email support@marketscale.com.