Search the words your team said on camera. Turn a transcript into a draft. Pick up work where you left it.
Most companies record more than they use. This month changed the math.
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Search what people said, not what files were named.
One bar. Twelve content types. Your channel's recording library, searchable down to the word.
What that unlocks:
Pro tips from the coaches:
Your experts talk. Chat takes it from there.
Turn a transcript into a blog post, video summary, case study and more in one pass, without leaving MarketScale.
Pro tip from the coaches:
Skim the transcript before running Chat. Find the strongest sound bites first, then write the prompt around them. The generation sharpens when the prompt has a center of gravity.
If you record a lot and write a little, Chat is the bridge. The expertise is already on camera. Now it can be on the page by lunch.
Video alone is not the play anymore.
AI is not watching your videos. It is reading them.
ChatGPT, Perplexity, and Google's AI Overviews cite text. The rare exception is long-form YouTube video with a clean transcript and chapter markers, which accounts for 94% of YouTube citations in AI answers. Everywhere else, if it is not text, it is not cited.
Google AI Overviews now show up in more than half of Google searches. ChatGPT has 883 million monthly users. Gartner projects traditional search volume will drop 25% this year as AI absorbs the query.
If you are shipping video without the written content that goes with it, you are invisible where your buyers are now looking.
One recording should not be one asset. It is ten:
Same expertise, ten surfaces, every one of them indexable and citable.
That is what Chat was built for. The transcript is already in MarketScale. Run the prompts. Ship the set.
Record once. Publish ten times. Get cited.
Your work keeps its place.
Interruptions happen. The work keeps moving anyway.
A library that behaves itself.
Pro tip from the coaches:
Use Folders for active work, and the Sales Team Materials page for finished assets. Folders are a workspace. Sales Team Materials is a catalog. Keep drafts and works in progress in Folders, and move approved, reusable pieces into Sales Team Materials once they are ready.
Log in. Search. Watch what happens.
Search for something a teammate said on camera last month, and see how fast it comes back.
Keep exploring
- The MarketScale platform: capture, edit, and publish in one place.
- The MarketScale blog: strategy, playbooks, and ideas.