Why Alumni Stories Work

When current employees praise your company, it's expected. However, when a former employee shares how the experience shaped them, it stands out. Alumni stories are powerful recruiting tools because they come from individuals who no longer have a paycheck on the line.

Who to Feature

  • An alum. Ideally, someone who left for a bigger role at a respected company.
  • The manager who hired or developed them. Provide a brief voiceover.
  • A current teammate who reflects on the alum's contributions.

How to Capture Alumni Stories

To start, open MarketScale and navigate to Requests. Create a New Request and ask the alum these three questions:

  1. What did this job teach you that you still use today?
  2. What advice would you give your first-month self?
  3. If you were hiring for your old role, what would you look for?

Use Chat to refine the brief based on the alum's current role and tone. For recording, utilize Remote recording so the alum can participate from anywhere. Send the link a week in advance.

Repurposing Alumni Content

A 30-minute alumni recording can be transformed into:

  1. A flagship "Where are they now" video for the careers site.
  2. A LinkedIn post from the alum, tagging their former manager.
  3. A LinkedIn post from the manager, tagging the alum.
  4. Three social media clips, one for each prompt answer.
  5. A quote graphic featuring the "first-month advice" line.
  6. A blog post titled "What our alumni go on to do."
  7. A careers site page listing alumni outcomes.
  8. An interview prompt for current candidates: "This is what people who leave us say."
  9. An onboarding clip for new hires to watch in their first week.
  10. A pinned post on your Channel feed under a recurring "Alumni" tag.

Bundle these assets into a Collection in Ready to Share, allowing recruiters to easily share the link. If edits are needed, submit an edit request.

Avoiding Common Mistakes

Don't treat the alum as if they owe you a sales pitch. The strength of these stories lies in their authenticity. Allow them to share their genuine experiences, including challenges, to create a more impactful narrative.

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