Why Alumni Stories Work

When current employees praise your company, it’s expected. However, when a former employee shares how the company shaped their career, it stands out. Alumni stories are powerful recruiting content because they come from individuals who no longer have a paycheck on the line.

Who to Feature

  • An alum: Ideally someone who moved on to a bigger role at a respected company.
  • The manager who hired or developed them: Provide a one-line voiceover, no more.
  • A current teammate: Reflect on the impact the alum left behind.

How to Capture Alumni Stories

Follow these steps to create compelling alumni stories:

  1. Open MarketScale and navigate to Requests → New Request. Use these prompts for the alum:
    1. What did this job teach you that you still use today?
    2. What advice would you give your first-month self?
    3. If you were hiring for your old role, what would you look for?
  3. Use Chat to refine the brief based on the alum's current role and tone.
  4. Run the recording through Remote recording so the alum can join from anywhere. Send the link a week in advance.

Reusing Alumni Content Effectively

Transform a 30-minute alumni recording into multiple assets:

  1. A flagship "Where are they now" video for the careers site.
  2. A LinkedIn post from the alum, tagging their former manager.
  3. A LinkedIn post from the manager, tagging the alum.
  4. Three social media cuts, one for each prompt answer.
  5. A quote graphic featuring the "first-month advice" line.
  6. A blog post titled "What our alumni go on to do."
  7. A careers site page listing alumni outcomes.
  8. An interview prompt for current candidates: "This is what people who leave us say."
  9. An onboarding clip for new hires to watch in their first week.
  10. A pinned post on your Channel feed under a recurring "Alumni" tag.

Bundle these assets into a Collection in Ready to Share, allowing recruiters to easily include the link in outreach. Send any content for editing through Request Edit Now.

Avoiding Common Mistakes

Don't treat the alum like they owe you a sales pitch. They don’t. The strength of the story lies in their honesty, including the parts that don’t fit neatly. Allow them to be genuine, and the story will resonate more than any scripted endorsement.

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