Why Alumni Stories Work

When current employees praise your company, it's expected. But when a former employee shares how their experience shaped them, it's unexpected, and that's what gets shared. Alumni stories are the most credible recruiting content you can produce because these individuals no longer have a paycheck on the line.

Who to Feature

  • An alum. Ideally someone who left for a bigger role at a respected company.
  • The manager who hired or developed them. Provide a one-line voiceover, no more.
  • A current teammate who reflects on what the alum left behind.

Capturing the Story

To start, open MarketScale and navigate to Requests. Create a New Request and send these three prompts to the alum:

  1. What did this job teach you that you still use today?
  2. What advice would you give your first-month self?
  3. If you were hiring for your old role, what would you look for?

Use the AI Writer to refine the brief based on the alum's current role and tone.

Run the recording through Remote Recording so the alum can join from wherever they are now. Be sure to send the link a week in advance.

Reusing the Content: The 1:10 Framing

A single 30-minute alumni recording can be transformed into multiple pieces of content:

  1. A flagship "Where are they now" video for the careers site.
  2. A LinkedIn post from the alum, tagging their old manager.
  3. A LinkedIn post from the manager, tagging the alum.
  4. Three social media cuts, one for each prompt answer.
  5. A quote graphic featuring the "first-month advice" line.
  6. A blog post titled "What our alumni go on to do."
  7. A page on the careers site listing alumni outcomes.
  8. An interview prompt for current candidates: "This is what people who leave us say."
  9. An onboarding clip for new hires to watch in their first week.
  10. A pinned post on your Channel feed under a recurring "Alumni" tag.

Bundle these assets into a Collection in Ready to Share, allowing recruiters to easily include the link in their outreach. Send any cut for editing through Request Edit Now.

Avoiding Common Mistakes

Don't treat the alum like they owe you a sales pitch. They don't. The story works because they're telling the truth, including parts that might not fit a perfect narrative. Allow them the space to be honest, and the story will resonate more strongly than any scripted endorsement.

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