Why Alumni Stories Work

When current employees praise a company, it's expected. However, when a former employee shares how their experience shaped them, it's unexpected and more likely to be shared. Alumni stories are the most credible recruiting content because these individuals no longer have a paycheck on the line.

Who to Feature

  • An alum. Ideally someone who left for a bigger role at a respected company.
  • The manager who hired or developed them. Provide a one-line voiceover, no more.
  • A current teammate who reflects on the legacy the alum left behind.

How to Capture the Story

  • Open MarketScale → Requests → New Request. Ask the alum these three prompts:
    • What did this job teach you that you still use today?
    • What advice would you give your first-month self?
    • If you were hiring for your old role, what would you look for?
  • Use AI Writer to refine the brief based on the alum's current role and tone.
  • Run the recording through Remote recording so the alum can join from wherever they are now. Send the link a week in advance.

Reusing the Content: The 1:10 Framing

A single 30-minute alumni recording can be transformed into:

  1. A flagship "Where are they now" video for the careers site.
  2. A LinkedIn post from the alum, tagging their former manager.
  3. A LinkedIn post from the manager, tagging the alum.
  4. Three social media cuts (one for each prompt answer).
  5. A quote graphic featuring the "first-month advice" line.
  6. A blog post titled "What our alumni go on to do."
  7. A page on the careers site listing alumni outcomes.
  8. An interview prompt for current candidates: "This is what people who leave us say."
  9. An onboarding clip for new hires to watch in their first week.
  10. A pinned post on your Channel feed under a recurring "Alumni" tag.

Bundle these assets into a Collection in Ready to Share, allowing recruiters to easily include the link in outreach. Use Request Edit Now for any necessary edits.

Avoiding Common Mistakes

Don't treat the alum like they owe you a sales pitch. They don't. The story is compelling because they are honest, even about the parts that didn't fit perfectly. Allow them the space to be truthful, and the story will resonate more than any scripted endorsement.

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