Latest: What is happening across MarketScale

MarketScale Newsroom

Sports & Entertainment · Oct 31

Cleveland Guardians' new cloud phone system saves IT 20 to 30 hours a week

The Cleveland Guardians save 20 to 30 IT hours a week with TTx's Maven Cloud and are now rolling it out across the organization.

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MarketScale Newsroom

Marketing Tech · Oct 31

Marketing Tech

42% of marketers in StackAdapt's survey say silos waste over 20% of programmatic budget

StackAdapt's 2027 report finds 83% of marketers added channels, but only 10% almost always run them as one campaign. That gap is where the money goes.

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MarketScale Newsroom

Energy · Oct 31

Energy

Siemens moves microgrid wiring and testing from the jobsite to the factory

The tradeoff is standardization: projects outside Siemens' standard configurations need custom engineering.

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MarketScale Newsroom

Business Services · Oct 31

Business Services

The Early Scale: Reuters reveals $6.3 billion Binance crypto hack

Inflation rises to 3.6% while the Fed holds rates. Binance suffers largest crypto theft in history, and Hitachi partners with Bell to target North American ADT market.

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MarketScale Newsroom

Building Management · Oct 31

Building Management

Parking with no one watching it leaks 10% to 25% of its revenue

Many properties lack active parking oversight. AI pricing and third-party deals can surface missed revenue, and cap rates can turn it into millions.

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MarketScale Newsroom

Industrial IoT · Oct 31

Training and digital work instructions top connected-worker plans for 62% of polled manufacturers

Industrial IoT

62% of summit respondents pick training and digital work instructions

Lincoln International's summit polling shows manufacturers are funding workforce readiness first, and judging AI tools on downtime and labor productivity.

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MarketScale Newsroom

Energy · Oct 30

Energy

Hardware takes 61.7% of the $98.5 billion grid upgrade market in 2026

A new forecast puts 2026 grid modernization spending at $98.5B, mostly on equipment, which suggests component supply could set the pace.

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MarketScale Newsroom

Healthcare · Oct 30

Healthcare

Medicus report projects 24% more surgery center cases and 2027 anesthesiology, GI shortages

Medicus projects ASC volumes up 24% over a decade, with anesthesiology and GI shortages projected for 2027. The staffing date comes first.

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SponsoredSee it live

See the platform in 20 minutes.

A walkthrough of how MarketScale turns expert conversations into a full content engine.

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MarketScale Newsroom

Sports & Entertainment · Oct 30

Sports & Entertainment

MLB sponsorship revenue rose 57% since 2022 on just 17% more deals

MLB teams booked $2.12B in 2026 sponsorship revenue, up 7.3%, while deal count rose just 1.2%. Since 2022, revenue is up 57% on 17% more deals.

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MarketScale Newsroom

Engineering & Construction · Oct 30

Engineering & Construction

Bell partnership lets Hitachi target the classes that make up roughly 90% of the North American ADT market

Hitachi's ZD30, ZD45 and ZD50 ADTs, from a collaboration with Bell Equipment, are scheduled to launch in the early summer of 2027.

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MarketScale Newsroom

Business Services · Oct 30

Business Services

Inflation ticked up to 3.6% a day after the Fed held rates

The Fed's preferred inflation gauge rose 3.6% in the year through September, up from 3.4%. Spending grew in dollars and went nowhere after prices, and the saving rate fell to 3.8%.

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MarketScale Newsroom

Sports & Entertainment · Oct 30

Sports & Entertainment

Why BioWare closed: EA picked Star Wars over Mass Effect, Bloomberg reports

Nine days after EA closed BioWare, Bloomberg reports the deciding factor was a chance to build a new Star Wars Battlefront, weighed against about $18 billion of debt from the company's $55 billion buyout.

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MarketScale Newsroom

Professional AV · Oct 30

Professional AV

Amazon puts Alexa in a picture frame and a 16-inch wall display

Amazon announced five Alexa devices on Oct. 28. The two new shapes are a $199.99 photo frame that hides the computer and a 16-inch Echo Show built to hang on a wall.

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MarketScale Newsroom

Transportation · Oct 30

Transportation

Cold chain AI earns its keep when QA managers never log in

PAXAFE sorts cold chain AI into watch, answer, suggest and act, and says most platforms stop at a chat layer. project44 and FourKites say they already act.

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MarketScale Newsroom

Sports & Entertainment · Oct 30

Joe Schwent watched Gateway PGA grow from Monday golf into veteran outreach

Sports & Entertainment

Joe Schwent saw Gateway PGA shift from Monday golf to community work

Joe Schwent recalls Gateway PGA’s move from Monday playing days to PGA HOPE and PGA ABLE, as the section plans a $4 million North St. Louis center.

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MarketScale Newsroom

Sports & Entertainment · Oct 30

Sports & Entertainment

EA and NFL bring real stadium sponsor signs into Madden NFL

EA and the NFL are putting real stadium sponsor signs into Madden NFL, a game fans play more than 2 billion times a year.

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SponsoredThe Playbook · Q1 2026

What is actually working in B2B content.

16 pages on the formats, faces, and editorial grammar of authentic B2B video. Free.

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Software & Technology

Oct 30

Software & Technology

Binance pauses withdrawals after a theft it puts at $6.3 billion, the largest crypto hack on record

Binance, the largest cryptocurrency exchange by volume, said late on Oct. 29 that attackers had drained its hot wallets across at least ten blockchains in an incident it estimates at about $6.3 billion. The exchange paused withdrawals at roughly 22:15 UTC, briefly paused deposits as well, and said i

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MarketScale Newsroom

Education Technology · Oct 30

Education Technology

More EdTech companies are changing hands, at lower prices

Corum counted 149 edtech acquisitions through August 2026, while the median disclosed revenue multiple fell to 1.3x. Big platforms still fetch premiums.

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MarketScale Newsroom

Hospitality · Oct 29

Hospitality

Hyatt expects 10 hotel openings in Canada in 2027, its largest year there

Hyatt has more than 40 deals in its Canadian pipeline, including 10 hotels expected to open in 2027, putting it on track for its largest year there.

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Troubleshooting & FAQs

Oct 29 · Guide

Troubleshooting & FAQs

How to Ship UGC in Highly Regulated Industries Without Getting Stuck in Review

A practical guide (using healthcare/medtech as the case study) for building Green/Gray/Red lanes, claims guardrails, and faster approval workflows, so decentralized creator content can ship safely and consistently.

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UGC Coaching

Oct 29 · Guide

UGC Coaching

How to Get Content from Distributors, Dealers, Reps, and Resellers

A practical pilot to finally launch partner-led UGC, plus a MarketScale workflow you can put to work immediately.

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Edit & Polish

Oct 29 · Guide

Edit & Polish

How to Give Better Editing Direction on Your Event Recaps

A step-by-step workflow to turn messy trade show footage into an editor-ready MarketScale Edit Request, so you get a purposeful recap in one clean pass, not Version 10.

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Strategy & Inspiration

Oct 29 · Guide

Strategy & Inspiration

How to Turn Events and Trade Shows Into a UGC Bonanza

Mobilize attendees, employees, and partners as your event capture team. Turn one show into ten reusable user-generated assets.

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AI Tools

Oct 29 · Guide

AI Tools

How to Launch a GEO Content Strategy (So AI Mentions You, Then Cites You)

After reading this & watching our workshop, you’ll be able to build a simple GEO roadmap, pick the right prompts to track, and leverage MarketScale's AI Visibility tool to guide your UGC so it elevates your mentions & citations in LLMs.

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SponsoredCase study

How Bose Professional turned an experience center into a content engine.

Inside the Bose Professional Experience Center program: format, cadence, and the results.

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UGC Coaching

Oct 29 · Guide

UGC Coaching

How do you build a channel for UGC that doesn’t die after 3 posts?

Everything you need to launch your first UGC channel. Stop restarting every week. Build a UGC channel with prompts, assets, workflows, and metrics that keep MarketScale moving.

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Get Started

Oct 29 · Guide

Get Started

What are MarketScale's Main Content Tools?

A practical guide to the six tools on MarketScale's black toolbar. Record, Upload, Request, Conversations, On-Site Video Booker, and StudioMail, with pro tips and common mistakes to avoid.

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Troubleshooting & FAQs

Oct 29 · Guide

Troubleshooting & FAQs