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Personal mobility and commercial robotics for last-mile and fleet applications.

Segway develops personal mobility products and commercial robotics, including electric scooters, self-balancing vehicles, and autonomous delivery robots used in logistics and security applications. Founded in 1999, the brand has expanded from consumer transport into B2B fleet and last-mile delivery markets. Their MarketScale channel covers mobility technology, fleet deployment, and autonomous vehicle applications for transportation buyers.

23 episodesVisit website ↗
Channel Brief·Segway · 23 episodes
Updated Jun 16, 2023

Segway builds the micro-mobility ecosystem, not just scooters

Since 2017, Segway positions itself as the leading provider across shared and personal micro-mobility, with a strategic pivot toward robotics, partnerships, and verticals beyond scooters. The content shows this through product launches, market participation, and infrastructure collaboration.

Segway's core argument is that micro-mobility leadership requires horizontal integration across hardware, software, partnerships, and use cases, not just product dominance. The channel demonstrates this through announcements of new product categories (e-bikes, delivery robots, service robots), strategic partnerships (DriveU.auto, Lyft), and vertical expansion (last-mile delivery, campus mobility, tourism), showing that Segway sees itself as an ecosystem architect rather than a single-product company.

Drawn from Navigating the Micro-Mobility Evolution: Segwa… and 3 more →

“Starting a scooter share business is not easy and immediately profitable.”

Sarah, Episode 14

By the numbers

nearly 23 years

Segway legacy as self-balancing vehicle inventor

since 2017

Segway's leadership tenure in micro-mobility industry

nearly 23 years

Segway's legacy as inventor of self-balancing vehicles

What the channel argues

InsightSegway has held leadership in micro-mobility since 2017, with continuous product innovation across scooters, e-bikes, and complementary systems.→
InsightSegway Robotics and DriveU.auto partnered to integrate remote operations into delivery robot platforms for rapid fleet deployment.→
InsightSegway positions commercial scooters as larger, more durable vehicles for street sharing, while retail scooters are lighter and designed for personal use.→
InsightSegway showcased AI-powered scooters through Lyft partnership in Washington D.C., integrating artificial intelligence into rider safety and efficiency.→
InsightSegway competes on global supply chain reach, out-of-the-box upgradeable fleet design, and end-user experience rather than price alone.→

What you'll learn

•Segway invented self-balancing vehicles nearly 23 years ago and now operates as a platform provider across shared fleets, personal devices, and autonomous delivery robots.
•The scooter-sharing industry requires regulatory navigation, operational complexity, and sustained investment; smaller operators face challenges despite potential profitability.
•Commercial and retail scooters serve fundamentally different use cases: durability and fleet economics versus aesthetics and personal convenience.
•Segway's competitive advantage rests on technology integration, partnerships with software developers and docking station makers, and global supply chain, not standalone product features.

What to do about it

→Map your micro-mobility strategy across hardware, software, and partner ecosystems rather than treating scooters or robots as isolated products.
→Understand regulatory and operational barriers to scooter-sharing before entering new markets; profitability requires research, planning, and resilience.
→Evaluate whether your fleet needs commercial-grade durability or retail-focused design iteration, as these drive operating costs and customer satisfaction differently.

Who and what shows up

Tony Ho

Vice President of Robotics and Business Development at Segway Robotics (also VP of Global Business Development at Segway)

Leads Segway's messaging on innovation, product expansion beyond scooters, ecosystem collaboration, and the role of AI and robotics in micro-mobility and last-mile delivery.

Kevin Christy

Director of Customer Service for Consumer Products at Segway

Discusses the electric scooter boom, city regulation adaptation, and the shift from backlash to municipal integration of scooter-sharing programs.

Randy Ayala

Director of North and South American Sales at Segway by Ninebot

Addresses the drive to keep fun in functionality and how intuitive response aids adoption of new transportation modes.

Sarah

Micro-mobility industry commentator

Challenges the misconception that scooter-sharing is easy and immediately profitable, emphasizing the need for research and resilience in the industry.

Lyft

Ride-sharing operator and Segway AI scooter partner

Deployed Segway's AI-powered scooters in Washington D.C., showcasing integration of advanced features into shared mobility services.

Questions this channel answers

Q

What distinguishes Segway from competitors in micro-mobility?

Segway emphasizes continuous innovation in technology and product performance, focus on end-user experience, out-of-the-box upgradeable fleet design, and global supply chain reach.

Innovating Boundaries: How Segway Leads with Technology,… →
Q

What are the differences between commercial and retail scooters?

Commercial scooters are larger and more durable for street use and abuse, while retail scooters are lighter, easier to handle, and receive year-over-year design improvements for personal preference.

Decoding the Divide: Exploring the Distinctions Between … →
Q

Why is collaboration important in the micro-mobility industry?

Segway emphasizes collaboration with software developers, hardware manufacturers, and docking station developers to position itself as integral to the community and drive innovation and growth.

Fostering Innovation and Collaboration: Unveiling New Pr… →
Q

What are the challenges of starting a scooter-sharing business?

Starting a scooter-sharing business requires extensive research, planning, strategy, creativity, and resilience to overcome obstacles, not immediate profitability. The industry is still largely unregulated and new to the public.

Unveiling the Realities: The Challenges and Misconceptio… →
Topics:Shared scooters and commercial fleetsLast-mile delivery roboticsE-bikes and personal micro-mobilityCampus and corporate mobilityRemote operations and AI integration
Themes:Horizontal integration across micro-mobility verticals and use casesPlatform play with emphasis on partnerships and remote operationsDistinction between commercial durability and consumer experience

Industry context

The global micro-mobility market is projected to reach USD 16.55 billion by 2034, growing from USD 4.56 billion in 2025, driven by smart technology integration and urban congestion concerns.