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Channel Brief·Great Minds · 3 episodes
Updated May 6, 2025

Industries Modernize by Investing in People and Sustainability

Great Minds profiles leaders who are reshaping their sectors through talent retention, knowledge exchange, and environmental stewardship. Each episode grounds strategy in concrete practices and measurable outcomes.

Great Minds argues that industries survive modernization by treating their people and impact as strategic assets, not cost centers. The channel profiles leaders and conferences where this belief translates into concrete action: HFMA convenes revenue cycle executives to share best practices; manufacturing tours and investment attract Gen-Z talent; major events engineer zero-waste operations at scale.

Drawn from Unlock The Power of Collective Knowledge at HF… and 2 more →

“Manufacturing is not just modern machinery; people also get excited by modernized industry investment.”

Episode 2: How the Steel Industry is Attracting and Retaining New Talent in a Modernized World

By the numbers

50%

materials recycled at 2019 WM Phoenix Open

34%

materials composted at 2019 WM Phoenix Open

14%

waste converted to energy at 2019 WM Phoenix Open

75,000,000 gallons

water restored at 2019 WM Phoenix Open event

What the channel argues

InsightHFMA conference serves as a platform for revenue cycle executives to share insights and shape healthcare financial management.→
InsightManufacturing industry modernizes to compete for Gen-Z talent against technology sector, through facility tours and workforce investment.→
DataWM Phoenix Open achieved 50% material recycling rate plus 34% composting and 14% energy conversion in 2019.→
InsightZero-waste events repurpose all materials: recycled, composted, converted to energy, or donated for beneficial use.→
DataWM Phoenix Open restored 75 million gallons of water and reused 6,353 gallons during the 2019 event.→

What you'll learn

•How industry conferences like HFMA function as collective intelligence platforms where executives shape the future of their sector through idea exchange.
•Why manufacturing has modernized its image and operations to attract technology-native talent through transparency and facility investment.
•How major sporting events engineer zero-waste operations by composting, recycling, and energy-conversion at scale, not just policy statements.

What to do about it

→Evaluate whether your industry association or internal forum systematically captures and disseminates best practices the way HFMA does for revenue cycle professionals.
→Audit your talent messaging to younger cohorts: does it highlight modernized infrastructure, learning opportunities, and career investment, not just wages?
→Set material diversion targets (recycling %, composting %, energy conversion %) for high-volume events or operations, and measure against the benchmark of 50% recycled, 34% composted, 14% energy.

Who and what shows up

Derek DeGeest

President of DeGeest Steel Works & LestaUSA

Leads facility tours for younger talent and demonstrates how manufacturing modernization attracts Gen-Z despite competition from technology sector.

Healthcare Financial Management Association (HFMA)

Industry association

Operates a conference platform where executives and thought leaders in revenue cycle management gather to share ideas and shape industry practices.

Water Labs

Sponsor and participant

Sponsors HFMA and participates in knowledge exchange with industry leaders in revenue cycle management.

Questions this channel answers

Q

How do industries attract and retain younger talent in a technology-dominated job market?

By modernizing operations visibly, offering facility tours to highlight infrastructure, and investing in workforce development. Manufacturing demonstrates this strategy to compete with Silicon Valley appeal to Gen-Z.

How the Steel Industry is Attracting and Retaining New T… →
Q

What is the value of industry conferences and knowledge-sharing platforms?

They enable executives and professionals to gather, share ideas, learn from peers, and collectively shape the future of their sector. HFMA exemplifies this model in healthcare financial management.

Unlock The Power of Collective Knowledge at HFMA →
Q

How can large events operate sustainably without greenwashing?

By setting and measuring specific diversion targets: the 2019 WM Phoenix Open recycled 50%, composted 34%, converted 14% to energy, and donated 2% of materials for other uses.

700,000 Fans, Zero Waste: Golf’s Annual Recycling Showca… →
Topics:Revenue cycle managementManufacturing talent retentionEnvironmental sustainability and waste diversionKnowledge exchange platformsIndustry modernization
Themes:Collective knowledge exchange as competitive advantageModernization as talent strategy, not just efficiencyMeasurable environmental stewardship at scale

Industry context

The global Revenue Cycle Management market reached $85.2 billion in 2025 and is projected to grow at 11.53% annually through 2034, driven partly by AI adoption and organizational focus on talent as a competitive differentiator.