Skip to content
MarketScale
Demo
Creator Hubs›Avendra
Avendra logo

News, updates, and expert insights from Avendra.

Optimized procurement for hospitality, education, leisure, private clubs and healthcare. Avendra International US delivers quality, value, and service tailored to your needs. Follow this channel for the latest from Avendra: product news, expert perspectives, and updates from the team.

1 episodeVisit website ↗
Channel Brief·Avendra · 1 episode
Updated Aug 12, 2025

Guest wellness drives hotel outdoor design and sustainability investment

Avendra argues that evolving traveler priorities for wellness and sustainability are reshaping how hotels design outdoor spaces. The channel grounds this shift in guest preference data and design-driven case studies.

Avendra contends that guest expectations around wellness, sustainability, and immersive experiences are forcing hotels to rethink outdoor environments as strategic, multifunctional retreats rather than passive amenities. A 2024 research study showing 58 percent of travelers prefer hotels with sustainability practices anchors this argument and justifies investment in intentional, durable outdoor design solutions.

Drawn from The Outdoor Advantage: Enhancing Guest Experie… →

“Meeting evolving expectations requires thoughtful planning, durable investments, and flexible design solutions.”

The Outdoor Advantage: Enhancing Guest Experience Through Design, Flexibility, and Functionality

By the numbers

58%

travelers prefer hotels with sustainability practices

58%

travelers prefer hotels embracing sustainability practices

What the channel argues

Data58 percent of travelers prioritize hotels embracing sustainability practices like reducing plastic.→
InsightHotels are transforming outdoor spaces into multifunctional retreats blending comfort with nature connection.→
InsightIntentional outdoor design requires thoughtful planning and durable, flexible furniture investments.→

What you'll learn

•A clear majority of travelers now actively seek sustainability practices when choosing hotels, creating measurable competitive advantage for those who invest.
•Outdoor spaces function as wellness and experience anchors, not decoration, and demand durable, purposeful design aligned with guest expectations.
•Flexibility in outdoor design solutions allows hotels to adapt spaces for multiple guest uses while maintaining durability and sustainability alignment.

What to do about it

→Audit your current outdoor spaces against the three guest priorities: wellness, sustainability, and immersive experience, then prioritize gaps.
→Source durable, flexible furniture and materials that support multiple uses and align with eco-friendly, plastic-reduction commitments.
→Document and communicate your sustainability practices in outdoor design to prospective guests in booking and marketing channels.

Questions this channel answers

Q

Why should hotels invest in outdoor space redesign now?

58 percent of travelers prefer hotels with sustainability practices, making outdoor design a competitive and measurable differentiator that drives guest selection.

The Outdoor Advantage: Enhancing Guest Experience Throug… →
Q

What makes outdoor furniture and design strategic for hotels?

Guest expectations for wellness, sustainability, and immersive experiences require thoughtful planning and durable investments that transform outdoor environments into multifunctional retreats.

The Outdoor Advantage: Enhancing Guest Experience Throug… →
Topics:Outdoor furniture and designHotel sustainability practicesGuest wellness amenitiesMultifunctional retreat spaces
Themes:Guest preference data driving capital investmentOutdoor space as strategic asset, not amenityDurability and flexibility as design imperatives

Industry context

The outdoor furniture market is projected to grow at 13.9% CAGR through 2033, reflecting increased investment in outdoor spaces as functional guest experience assets rather than secondary amenities.

Want a show like this for your brand?

MarketScale produces and distributes branded shows like Avendra for B2B companies.

Build your show →