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Channel Brief·Audinate · 1 episode
Updated Feb 5, 2019

Pro AV industry voices on market movement and product debuts

A single episode from ISE 2019 captures early industry reaction to shifts in audio and networking. The channel grounds its reporting in named insiders and specific company moves, not generics.

This channel documents Pro AV industry sentiment and product announcements by embedding at major events and interviewing practitioners directly. The corpus shows ISE 2019 as a moment when Audinate and Bose were making newsworthy moves in B2B audio and networking, captured through conversations with industry experts including MarketScale's Zac Brummett.

Drawn from MarketScale Overseas at ISE: Day One in Amster… →

“Industry-giant Bose is moving more into the B2B space.”

Zac Brummett, MarketScale audio expert, discussing ISE 2019 industry movements

By the numbers

1,300

exhibitors at ISE 2019

80,000

attendees at ISE 2019

What the channel argues

InsightBose is expanding its presence in the B2B audio space, marking a significant industry shift.→
InsightAudinate debuted a newsworthy product at ISE 2019, drawing industry attention.→
DataISE 2019 drew 80,000 attendees and 1,300 exhibitors, reflecting major industry gathering scale.→

What you'll learn

•Bose is repositioning as a B2B player, not only consumer-focused, signaling competitive pressure in enterprise audio.
•Audinate launched a product significant enough to merit coverage from industry analysts at ISE.
•Major Pro AV trade shows serve as primary venues for product debuts and industry sentiment gathering.

What to do about it

→Monitor Bose B2B product launches and sales strategy for competitive positioning in enterprise audio.
→Track Audinate announcements and product roadmap to understand Dante networking adoption trends.
→Attend or track coverage from ISE and similar trade shows for early signals of industry direction shifts.

Who and what shows up

Zac Brummett

Audio expert, MarketScale

Provided expert commentary on major audio industry movements including Bose B2B expansion and Audinate product debuts at ISE 2019.

Tyler Kern

Reporter, MarketScale

Conducted on-site interviews with five Pro AV insiders at ISE 2019 to capture real-time industry reaction.

Questions this channel answers

Q

What are the biggest movements in professional audio right now?

Bose is moving more into the B2B space, and Audinate is launching products generating industry attention.

MarketScale Overseas at ISE: Day One in Amsterdam →
Q

Where do Pro AV insiders discuss industry direction?

Major trade shows like ISE 2019, which drew 1,300 exhibitors and 80,000 attendees, are primary venues for industry voices.

MarketScale Overseas at ISE: Day One in Amsterdam →
Topics:Pro AV trade shows and eventsAudio product innovation and B2B shiftsAudinate product launchesBose enterprise market expansion
Themes:Industry consolidation and market repositioning by incumbentsProduct debut timing and trade show coverageB2B audio and networking infrastructure evolution

Industry context

The professional audiovisual industry is gaining formal market analysis infrastructure, with AVIXA and Caretta Research partnering to produce a comprehensive market forecast report launching in spring 2026.

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