Employee-led UGC delivered in days, not weeks

Entouch Controls sells smart building energy management to convenience store operators running 24/7 operations, an audience with a strong need for trust, relevance, and operational insight.

Entouch needed to build credibility with skeptical, time-pressed buyers, communicate solutions for energy efficiency, cost control, and operational continuity, and cut the high cost and long turnaround of traditional video production. Its existing marketing assets were polished but lacked the authentic voice this market trusted. The gap between the old model and the new one was stark.

High-budget professional productions gave way to a minimal-cost setup with an internal speaker. Scripted, generic messaging became genuine, relatable stories grounded in real experience. Weeks or months of planning and editing turned into deployment in days.

And abstract corporate messaging was replaced by direct person-to-person credibility.

Entouch moved from scripted, high-cost productions to employee-generated content, putting real subject-matter experts inside the company on camera.

The National Director of Sales and other internal leaders carried the message, captured remotely through MarketScale’s platform with no travel, heavy crews, or inflated budgets. The output was short-form, authentic video tailored for LinkedIn and industry social channels. The shift tracked with where buyers were already heading.

Between 85 and 90 percent of buyers say authenticity impacts brand choice, yet less than half feel brands deliver it. User-generated content lifts engagement in social posts by 50 percent and email click-through rates by 73 percent, and 84 percent of millennials say it influences their purchasing decisions. In B2B, insider authority outperforms corporate messaging, which makes employees the most credible influencers a brand has.

The results hit every pressure point Entouch started with.

Content was ready in days instead of weeks. Eliminating travel and external crews drove costs down. Real voices resonated with the target audience, and every piece tied directly to the operational pain points of convenience stores.

By leaning into authentic, employee-led content, Entouch built a credible, cost-effective, and fast-to-deploy content model that speaks directly to the needs of a 24/7 retail industry.