Every B2B company is becoming a media company.
The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.
- 01Content strategyTurning company expertise into a publishing engine.
- 02Production craftWhat makes buyers watch content instead of skip it.
- 03Scaling real expertise with AI, not replacing it.
- 04The programs, and the numbers behind them.
Latest stories
How to Compare ‘Video Shoot Spend’ vs. ‘UGC Spend’ in 60 Seconds
Most teams compare UGC programs to a single shoot and assume it costs more. In reality, per piece of content, shoots are far more expensive. A one-day $3.5K…
How to Split Video Budget: 20% Onsite, 80% UGC for 10x Output
Most teams overspend on onsite video, leaving little for the content that actually drives daily business outcomes. The smarter split is 20% onsite, 80%…
How to Fix Low-Energy On-Camera Delivery in 60 Seconds
Fix low-energy on-camera delivery in 60 seconds. This quick routine, posture check, deep breath, a single first-line hook, a smile reset, and a strict…
How to Turn a Single “Win” Email into 5 UGC Assets
Turn one client “win” email into a full suite of UGC. By mining the story for problem → action → outcome, you can instantly create five assets: a quick…
How to Win at UGC by Trusting Your Employees to Create
Leaders: stop running “employee advocacy” like a brand-policed campaign. This how-to shows how to win with UGC by trusting employees to create, one rule, one…
How to Use Your Calendar as Inspiration for Creating UGC
Stop overthinking UGC. Your calendar is already packed with content opportunities, client calls, demos, events, team meetings. Learn how to spot natural UGC…
How to Use UGC for Sales Enablement
User-generated content (UGC) is one of the fastest ways to enable sales. You don’t need a big campaign or polished production, start today with what’s…
How to Use UGC to Solve Your Sales Pain Points
B2B sales pros wear a dozen hats already, prospecting, demos, proposals, customer follow-up, reporting. No wonder ‘create content’ feels like marketing’s…
How Sales Pros Can Use UGC to Move Deals Forward
Most sales pros still rely on weak tools in their sales cycle, decks nobody reads, emails nobody opens, and LinkedIn DMs nobody responds to. User-Generated…
How to Build the Habits for UGC Momentum
Why scheduling, not motivation, will keep your content alive after getting started. How to Build the Habits for UGC MomentumWhy Do Most UGC Efforts Stall After…
Why Companies Pay Six Figures to Turn CEOs into Market Voices
Why companies are paying six figures for CEO content strategists. Discover how PayPal’s $236K 'Head of CEO Content' role signals a new era where…
Case Study: Coupa Turns Awareness into Action with UGC Stories
Coupa used UGC-inspired storytelling to humanize AI-powered spend management, boost engagement, and convert brand awareness into enterprise adoption. If you…
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