Skip to content
MarketScale
MarketScale Editorial

Every B2B company is becoming a media company.

The strategy, the craft, and the results behind expert-led content for B2B teams building category authority in the AI era. Written with the operators, creators, and experts we put on the record.

Content strategyProduction craftApplied AICase studies
What we cover
  • 01
    Content strategy
    Turning company expertise into a publishing engine.
  • 02
    Production craft
    What makes buyers watch content instead of skip it.
  • 03
    Scaling real expertise with AI, not replacing it.
  • 04
    The programs, and the numbers behind them.
Latest

Latest stories

7cec18 595cd1c1bc7644c9b53a33bb6a2bdab5~mv2

MarketScale 101: Harness the Crowd for Creative B2B Projects

Date: Wednesday, 12/4 at 2 PM CT// Content is king. Making it feels hard. What if your crowd made it easy? Successful content, brands, and influencers today…

October 2, 20242 min read
640ed6 1773fd562f56445089913d858b451e4b~mv2

Grow Your Business Like Selena with Powerful Community Marketing

The success story of Selena's makeup brand, Rare Beauty, goes beyond the realm of cosmetics. It's a movement constructed on inclusivity, men

September 17, 20242 min read
640ed6 6b375e412e8d4d51acd67f6f46f8c697~mv2

Identify and Engage Your Key Stakeholders

Strategy is crucial when introducing a new product or service to the market. An integral aspect of this strategy is determining who will be the face of your…

September 13, 20242 min read
640ed6 4130adce8bba4899a7a09af4635dd926~mv2

Understanding the Challenge of Taking Content International

In today’s globalized world, taking content marketing international is no longer just a luxury for large corporations, but a necessity for m

September 13, 20244 min read
7cec18 8560e513b9524dcd92efa6a68bbdbd4c~mv2
Workshops

How I Made My Trade Show Booth a Hit with Engaging Content

Original Air Date: Thursday, 9/5// Ready to elevate your trade show game? It’s time to turn your booth into a powerhouse of content that not only grabs…

September 5, 20242 min read
7cec18 ee03fd6a366a4628a40b13746ec2bf24~mv2
Workshops

How I Launched My Company’s Podcast and You Can Too

Original Air Date: Thursday, 8/29// Need to finally launch that podcast for the company? We're walking you step by step on how to go from goal to consistent…

August 29, 20242 min read
640ed6 ae048d9e17a54d2dbace6823cb2409c5~mv2

How Can I Turn My Podcasting Vision Into Reality?

In today’s digital age, podcasting has emerged as one of the most powerful mediums for storytelling, brand building, and audience engagement. Whether you're…

August 28, 20244 min read
7cec18 c31ad4439edc44eda4c75962bec02091~mv2
Workshops

From Video to Masterpiece: Studio AI Writer Redefines Blogging

Original Air Date: Tuesday, 8/27// The last thing a marketing team wants to do is write another blog from scratch. To make them impactful, you need real,…

August 27, 20242 min read
7cec18 560d060f2e994bceae4018e250619568~mv2
Workshops

Taking Marketing Content Global: Getting SME Talking in30 Language

Original Air Date: Thursday, 8/22// Time for a crash course on taking your marketing content international. Most B2B companies aren't just creating content for…

August 22, 20243 min read
640ed6 de1c687969f84ec7834fd92c13b8524b~mv2

It’s Here! Elevate B2B Content Creation with MarketScale AI

Try MarketScale AI WriterIn today’s fast-paced digital world, creating consistent, high-quality content is no longer just a luxury, it's a necessity. Whether…

August 16, 20243 min read
640ed6 e0e0c11154c54ecfa3bb57fc161b6deb~mv2

Get Ready: Something Extraordinary Is Coming Soon!

Do you feel that? It’s the excitement in the air, the anticipation of something groundbreaking on the horizon. Here at MarketScale, we’ve been quietly working…

August 7, 20242 min read
A stylish indoor vlogging studio equipped with professional lighting and camera setup.

Introducing MarketScale Studio's On-Site Video Booking

The business landscape evolved dramatically when services like Uber and Airbnb simplified the way we book services. Now, MarketScale Studio revolutionizes B2B…

July 29, 20242 min read
B2B Content Weekly

The research, before everyone else has it.

One email a week: the data, benchmarks, and plays behind how the fastest-growing B2B teams produce content. No pitch.

No noise. Unsubscribe anytime.

Free plan

Turn your own experts into media like this.

You came for the ideas. You can publish them too. MarketScale is free at $0, not a trial: your team gets the tools to capture, produce, and distribute video, podcasts, and articles that buyers act on. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires