Marketing
20 articles
How UGC Turns Marketing Into a Community Strategy
For years, B2B marketing followed a predictable playbook. Brands created polished content, published it through corporate channels, and hoped it reached the…
How Cultural Moments Like the Super Bowl Shape Buyer Expectations
The Super Bowl is more than a championship football game. It has become a cultural event that influences how people think about brands, entertainment, and…
AI Visibility Is Not a Metric. It Is a Content Wake-Up Call.
AI is no longer sending traffic. It is giving answers. Those answers are built from content AI trusts, cites, and reuses. If your content is missing, unclear,…
Why Businesses Are Using Podcasts to Shorten the Sales Cycle
In B2B, the sales cycle has always been long. Buyers take their time, involve multiple decision-makers, and want to feel confident before they commit. In…
5 Myths About Content Creation That Are Holding You Back
Many B2B teams struggle with content not because of budget or tools, but because of outdated beliefs. These five common myths quietly slow execution, block…
How to Make Email Work Better for B2B Audiences
For years, marketers have heard the same prediction: email is dying. But every time a new platform comes along, email quietly proves that it’s still one of…
Are You Ready for Marketing’s Y2K Moment?
What happens when the first executives shaped by TikTok, Discord, and YouTube begin running the boardroom?For the first time in history, leaders will not…
When Content Begins With the Real, It Stays Real, Even With AI
We tested whether AI-generated content can feel authentic by comparing two articles: one from generic prompts, another from real conversation transcripts.…
How User-Generated Content Drives Design Conveyor Systems
Over the past four years, DCS has skillfully transitioned from an agency-style campaign to incorporating its own employees in video content.
UGC in B2B Retail: The Sephora Effect and Lessons for Companies
From YouTube tutorials to Instagram posts featuring product hauls, Sephora tapped into the power of authenticity, building trust and engagem
New Year, New Opportunities: The Future of UGC in B2B Marketing
Start 2025 strong! Explore how user-generated content boosts trust, engagement, and results in B2B marketing.
Leveraging Online Communities for B2B Marketing Success
Online communities have emerged as a valuable resource for professionals seeking knowledge, networking opportunities, and industry insights. By participating…
Understanding the Power of User-Generated Content in B2B
Digital media strategists Nicole and Alice from MarketScale are raising the bar in B2B by embracing user-generated content, an approach they
The Role of Podcasts in B2B Marketing Strategies
Podcasts have emerged as a powerful tool for engaging audiences, establishing authority, and driving business growth.
How MarketScale Prepares You to Be B2B Trend-Ready in 2025
MarketScale empowers B2B success in 2025 with AI-driven content, expert networks, and authentic video tools for every buyer journey stage.
Launching “Job Moves”: Michael Horn’s Career Strategies 2024
Navigating career transitions has never been more complex, or more critical. The job market, shaped by rapid technological advancements, the rise of AI, remote…
The Rise of Real-World Moments and Experiential Marketing
It's no secret that the pandemic has significantly impacted consumer behavior, and as we emerge from these challenging times, a fascinating shift can be…
What Older Professionals Have To Offer The Content Creation Market
For many who didn’t grow up in such tech-savvy eras, the massive shift to remote work and digitization during the COVID era provided a new challenge of…
Unlocking Brand Growth Secrets with John Merris, Solo Brands' CEO
John Merris, CEO of Solo Brands, has an impressive track record. Here he shares the philosophy and brand growth secrets that he used to scal
Stop Wasting Trade Show Dollars: Make Every Spend Count 2023
Trade shows can be a great way for businesses to showcase products and services to potential customers and partners. Often they are sales teams' primary way…
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