Author

Katrijn Gielens

Professor of Marketing

Katrijn Gielens is an internationally recognized expert in the areas of international retailing and product innovation. Dr. Gielens teaches courses in international retail management and econometric and market response models. Before she joined UNC Kenan-Flagler, she served on the faculty of the RSM Erasmus University, one of UNC Kenan-Flagler’s OneMBA partners, and Tilburg University.

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