VP, Marketing and Communications
Troy Scheer
With nearly 30 years in the arena of marketing and more than $200,000,000 in revenue growth, Troy is an agile CMO driven to move brands in industries from automotive to technology beyond the transaction to establishing long-term customer loyalty. He is focused on delivering quantifiable results to CEOs, COOs, CFOs, and customers by tying value & technology with customer-centric thinking, creating a culture of value that drives immediate and long-term profitability. In Troy's 25 years in helping business grow, I have been instrumental in generating hundreds of millions in revenue across multiple industries.
With nearly 30 years in the arena of marketing and more than $200,000,000 in revenue growth, Troy is an agile CMO driven to move brands in industries from automotive to technology beyond the transaction to establishing long-term customer loyalty. He is focused on delivering quantifiable results to CEOs, COOs, CFOs, and customers by tying value & technology with customer-centric thinking, creating a culture of value that drives immediate and long-term profitability. In Troy's 25 years in helping business grow, I have been instrumental in generating hundreds of millions in revenue across multiple industries.
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- AMAlex M.·2h agoquestion
What sparked your research into disruptive innovation?
Curious what the original insight was that led you to the Innovator's Dilemma framework.
- SLSophia L.·1d agoidea
Would love a deep-dive into EdTech adoption barriers.
Your framing of sustaining vs. disruptive innovation feels directly applicable to school systems.
- DRDavid R.·3d agoquestion
How do you see AI changing the personalized learning landscape?