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HEAD OF PRODUCT COMMERCIALIZATION - MERCHANT SERVICES

Manal Keen

Manal is an experienced and savvy business executive who has spent the past 15 years working in strategy and operations to create optimal organizational performance. She is a driven leader known for her sharp problem-solving skills, ability to build strong relationships with internal and external partners and unwavering passion for producing positive results.

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Contributor Brief·Manal Keen · 2 articles
Updated Apr 19, 2024

Personal narrative as scalable engine for systemic economic and social change

Manal Keen argues that storytelling rooted in authentic personal experience is not decorative communication but a structural catalyst for institutional transformation, particularly in advancing gender equality and entrepreneurial success. She demonstrates that the ability to strategically frame one's narrative directly translates to measurable business outcomes and systemic influence across industries.

8 weeks

time from founder's health crisis to multi-million dollar venture launch

“Strategic narratives about personal experience emerge as a catalyst for advancing gender equality across industries.”

Seizing the Narrative: The Transformative Impact of Storytelling on Women's Empowerment

Timeline of Xperience CBD founder's journey from personal crisis to commercial scale

Personal health struggle trigger1
Venture conception2
Launch to market3
Multi-million dollar valuation4

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10%Personal health
Personal health struggle trigger
Venture conception
Launch to market
Multi-million dollar valuation

1 founder journey

sparked an entire healthcare business model through narrative-driven positioning

How one founder's personal health struggle sparked a multi-million dollar venture in just eight weeks.

The Entrepreneurial Journey That Led to the Creation and Rapid Rise of Xperience CBD

Strategic narratives about personal experience emerge as a catalyst for advancing gender equality across industries and communities.

Seizing the Narrative: The Transformative Impact of Storytelling on Women's Empowerment

“Personal authenticity converts into competitive advantage and institutional influence.”

Themes:Narrative as infrastructure for systemic changePersonal crisis as entrepreneurial catalystStorytelling as competitive moat in business

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