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Contributors›Kelly Massad
KM

Co-Founder and Chief Executive Officer

Kelly Massad

Prior to Mainstay, Kelly spent the previous decade of his professional career as a management consultant 7 of which, with KPMG within their advisory practice. Over that time, he worked with several Fortune 500 clients to fully develop their back offices for F&A, HR and IT. Additionally, he spent time leading transformation and modernization efforts for systems implementations leveraging ServiceNow, Workday, Oracle and other large enterprise solutions. He has been actively involved in the blockchain and distributed ledger technology (DLT) community since 2016, following and studying other emerging technologies such as Artificial Intelligence (AI) and machine learning (MLOps). His passion lies in the decentralization of future enterprise solutions. As a career learner, he sought to build a space for market leaders to engage in a community of like-minded learners to lead the cutting edge of enterprise solutions and implement what could be the next piece of the puzzle to bolster growth, increase revenue and pave the path to innovation.

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Contributor Brief·Kelly Massad · 1 article
Updated Feb 23, 2024

AI visibility transforms construction supply chains from opaque to operationally efficient

Massad argues that real-time visibility into material movement across construction supply chains—enabled by AI and machine learning—is not a nice-to-have but a foundational requirement for competing in the new industrial economy. Without granular transparency at every step, construction leaders cannot unlock the operational efficiency necessary to survive increasing complexity.

every step

of material movement now trackable through AI visibility

“Visibility into every step of material movement unlocks operational efficiency across complex supply chains.”

Increasing Transparency Through AI and Machine Learning Provides Necessary Preparation for the New Industrial World

Core operational benefits Massad identifies from supply chain visibility

Real-time material tracking10
Supply chain complexity management9
Construction leader preparedness for industrial transformation9

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36%Real-time material
Real-time material tracking
Supply chain complexity management
Construction leader preparedness for industrial transformation

1 framework

AI and machine learning as unified preparation for new industrial world

Construction leaders are discovering how visibility unlocks operational efficiency across complex supply chains.

Increasing Transparency Through AI and Machine Learning Provides Necessary Preparation for the New Industrial World

Transparency through AI represents necessary preparation for the coming industrial transformation.

Increasing Transparency Through AI and Machine Learning Provides Necessary Preparation for the New Industrial World

“Construction supply chain opacity is no longer an operational choice—it is competitive obsolescence.”

Themes:AI-enabled supply chain visibility as competitive requirementMaterial tracking transparency unlocks operational efficiencyPreparation for industrial transformation through technology adoption

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