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Jim Kennelly

Lotas finds, records, and delivers the voices you need. We have over 35 years of professional experience handling every step of the voice-over process, global diverse voice casting, online direction & delivery, digital patches, and talent payment services. We cast union, and direct-pay voices, and offer global voice customization services and a managed synthetic voice division. Call us. We’ll find your voice!

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Contributor Brief·Jim Kennelly · 2 articles
Updated Oct 13, 2023

Voice actors must actively shape AI policy, not resist it passively

Kennelly argues that voice actors face a false choice between rejecting AI or surrendering their rights, when the real opportunity lies in proactive engagement with AI deployment to secure contractual protections and consent frameworks. Rather than treat AI as an existential threat to be opposed, creative professionals should leverage it strategically while establishing legal guardrails that prevent unauthorized use of their digital likenesses.

2

versions of same article published across different trade verticals

“Voice actors are among the various creative professionals voicing concerns about AI deployment, use-cases, and protections.”

There's a Bad Rep for AI in the Voice Acting Industry (software and technology)

Strategic positioning options for voice actors responding to AI

Passive resistance without negotiation3
Embrace AI with contractual rights protections8
Full surrender of likeness rights1
Selective licensing with consent frameworks9

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14%Passive resistance
Passive resistance without negotiation
Embrace AI with contractual rights protections
Full surrender of likeness rights
Selective licensing with consent frameworks

1

core tension: AI threatens and enables simultaneously

Voice talents can leverage AI technology while securing protections that prevent unauthorized use of their digital likenesses.

There's a Bad Rep for AI in the Voice Acting Industry (pro av)

The reputation isn't unsubstantiated—concerns about AI disruption in creative work are grounded in real deployment risks.

There's a Bad Rep for AI in the Voice Acting Industry (software and technology)

“Protection requires active participation in AI policy, not defensive retreat from the technology itself.”

Themes:Proactive rights management in AI adoptionConsent frameworks as competitive advantage for creatorsStrategic leverage over passive resistance in tech disruption

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