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Jim Kennelly

Lotas finds, records, and delivers the voices you need. We have over 35 years of professional experience handling every step of the voice-over process, global diverse voice casting, online direction & delivery, digital patches, and talent payment services. We cast union, and direct-pay voices, and offer global voice customization services and a managed synthetic voice division. Call us. We’ll find your voice!

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Contributor Brief·Jim Kennelly · 2 articles
Updated Oct 13, 2023

Voice actors must proactively shape AI protections, not resist technology

Kennelly argues that voice actors' resistance to AI is justified by real industry threats, but that opposition alone is ineffective—the profession must instead engage strategically with AI deployment to secure contractual and legal protections for digital likeness rights. Rather than reject AI outright, voice talents who understand and leverage the technology can negotiate terms that prevent unauthorized use of their voices while remaining competitive in a transformed media landscape.

2

versions of same article published across different trade verticals

“Voice actors are among creative professionals voicing concerns about deployment and protections from AI disruption.”

There's a Bad Rep for AI in the Voice Acting Industry (2023)

Core strategic positions Kennelly identifies for voice talent response to AI

Embrace AI technology opportunistically8
Secure contractual protections for digital likeness9
Prevent unauthorized voice replication9
Resist or reject AI deployment3

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28%Embrace AI
Embrace AI technology opportunistically
Secure contractual protections for digital likeness
Prevent unauthorized voice replication
Resist or reject AI deployment

1

Comic Con event cited as venue for industry voice actor concerns

The rep for AI in voice acting isn't unsubstantiated—concerns are legitimate and grounded.

There's a Bad Rep for AI in the Voice Acting Industry (2023)

Voice talents can leverage AI while securing protections preventing unauthorized digital likeness use.

There's a Bad Rep for AI in the Voice Acting Industry [pro av] (2023)

“Engagement with AI technology is the only viable path to protecting voice actor rights.”

Themes:Proactive protection over reactive resistance to AI disruptionRights-based negotiation through contractual AI literacyStrategic technology adoption as competitive survival

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