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Contributors›Drew Coles
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Digital Marketing Specialist · Avidex

Drew Coles

1 article
Contributor Brief·Drew Coles · 1 article
Updated Jul 10, 2026

Corporate spaces now demand broadcast-quality infrastructure, not afterthought AV

Coles argues that the traditional separation between corporate real estate and media production is obsolete, and that Fortune 500 companies must now architect their physical spaces with broadcast capability as a foundational requirement, not an overlay. This shift represents a fundamental reclassification of what 'conference infrastructure' means in organizations that treat live events and hybrid engagement as core business functions.

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“The line between corporate communications and media production continues to blur.”

How a Fortune 500 company built a broadcast-ready conference space with Avidex

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Corporate investment in live events and streaming1
Hybrid engagement infrastructure adoption1
Technology infrastructure modernization pressure1

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33%Corporate investment
Corporate investment in live events and streaming
Hybrid engagement infrastructure adoption
Technology infrastructure modernization pressure

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Themes:Corporate real estate now requires broadcast-grade infrastructureLive events and hybrid work blur media production boundariesPhysical space design must prioritize streaming and engagement capability

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