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Contributors›Drew Coles
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Digital Marketing Specialist · Avidex

Drew Coles

1 article
Contributor Brief·Drew Coles · 1 article
Updated Jul 10, 2026

Corporate spaces now demand broadcast-quality production infrastructure

Coles argues that the boundary between corporate communications and professional media production has functionally collapsed, forcing organizations to architect their physical spaces with broadcast-grade technical standards. Companies can no longer separate event infrastructure from production capability—they must invest in integrated systems that serve simultaneous live, streaming, and hybrid audiences from a single venue.

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Fortune 500 company investing in broadcast-ready conference infrastructure

“The line between corporate communications and media production continues to blur.”

How a Fortune 500 company built a broadcast-ready conference space with Avidex

Convergence of corporate and broadcast infrastructure requirements

Live events1
Streaming capability1
Hybrid engagement models1
Technology infrastructure investment1

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25%Live events
Live events
Streaming capability
Hybrid engagement models
Technology infrastructure investment

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simultaneous distribution channels (in-person, stream, hybrid) now standard

More organizations invest in live events, streaming, and hybrid engagement.

How a Fortune 500 company built a broadcast-ready conference space with Avidex

Physical spaces must keep pace with technology infrastructure demands.

How a Fortune 500 company built a broadcast-ready conference space with Avidex

“Conference space technology infrastructure must now meet broadcast standards.”

Themes:Corporate-broadcast infrastructure convergenceHybrid event architecture and technical requirementsProfessional AV as strategic business infrastructure

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