Armed with more than 25 years of experience in the hospitality and non-profit services industries, Calvin’s audiences learn real-life, hands-on practical customer experience and leadership principles which can be easily applied to business challenges today. Calvin designed a practical and systematic technique called The ICONIC Framework™ to help organizations achieve and maintain iconic status in the eyes of their customers. The ICONIC Framework was built based on nearly two decades of practical branding and leadership experience, and countless hours of readings from secondary research of iconic brands over the years.