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Contributors›Britt Yenser
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Director Of Event Technology

Britt Yenser

An audiovisual professional working in Higher Education. Member of CI's #40Under40 2023 Class. Higher Ed AV’s AV Professional of the Year, 2023. Columnist/Writer for Higher Ed AV Media: https://higheredav.com/category/columns/somehow-i-manage/ Host of the brAVe [space] podcast, where AV professionals discuss how societal issues impact our industry. Available at https://higheredav.com/ and wherever you listen to podcasts. DM me to be a guest on the show! INFJ | Creative, Insightful, Principled, Passionate, Altruistic The Precisionist | Careful, Methodical, Loyal, Disciplined, Logical Working Genius | Tenacity and Enablement

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Contributor Brief·Britt Yenser · 1 article
Updated Oct 6, 2023

Hybrid events demand identical operational rigor as in-person productions

Yenser argues that hybrid events are not a cost-cutting compromise or technical afterthought, but a distinct event category that demands the same meticulous planning, execution standards, and stakeholder management as premiere in-person conferences. The seamless experience standard—not lower expectations—must apply equally to remote and physical attendees, requiring integrated technical infrastructure and unified event design from inception.

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unified experience standard for all hybrid attendees, not two tiers

“Hybrid events require identical operational rigor as in-person productions deliver.”

Take It From a CI 40 Under 40: Hybrid Events Require a Seamless Experience

Critical success factors for hybrid event delivery

Unified technical infrastructure design10
Identical attendee experience across channels10
Integrated stakeholder coordination9
Pre-event planning rigor10

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26%Unified technical
Unified technical infrastructure design
Identical attendee experience across channels
Integrated stakeholder coordination
Pre-event planning rigor

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acceptable difference in experience quality between remote and in-person

Hybrid is not a secondary option—it is a primary event modality requiring first-principles design.

Take It From a CI 40 Under 40: Hybrid Events Require a Seamless Experience

Attention to detail separates forgettable hybrid experiences from those attendees recommend.

Take It From a CI 40 Under 40: Hybrid Events Require a Seamless Experience

“High-profile events prove seamless hybrid delivery is possible with proper infrastructure investment.”

Themes:Hybrid events demand identical rigor as in-person productionsUnified experience standard across all attendee channelsTechnical infrastructure determines execution excellence and attendee perception

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