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Contributors›Britt Yenser
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Director Of Event Technology

Britt Yenser

An audiovisual professional working in Higher Education. Member of CI's #40Under40 2023 Class. Higher Ed AV’s AV Professional of the Year, 2023. Columnist/Writer for Higher Ed AV Media: https://higheredav.com/category/columns/somehow-i-manage/ Host of the brAVe [space] podcast, where AV professionals discuss how societal issues impact our industry. Available at https://higheredav.com/ and wherever you listen to podcasts. DM me to be a guest on the show! INFJ | Creative, Insightful, Principled, Passionate, Altruistic The Precisionist | Careful, Methodical, Loyal, Disciplined, Logical Working Genius | Tenacity and Enablement

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Contributor Brief·Britt Yenser · 1 article
Updated Oct 6, 2023

Hybrid events demand identical rigor to premium in-person experiences

Yenser argues that hybrid events are not a cost-cutting compromise but a distinct format requiring the same meticulous planning, technical infrastructure, and attention to detail as high-stakes in-person events. Treating hybrid as a secondary or lower-tier delivery mechanism guarantees failure; seamless hybrid execution demands parity of production standards across all attendee experiences.

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“Hybrid events require the same rigor and attention to detail that high-stakes in-person events have always required.”

Take It From a CI 40 Under 40: Hybrid Events Require a Seamless Experience

Quality expectations parity across event delivery modes

Technical infrastructure rigor10
Attendee experience consistency10
Planning and detail attention10
Production standards10

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25%Technical infrastructure
Technical infrastructure rigor
Attendee experience consistency
Planning and detail attention
Production standards

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performance differential acceptable between formats

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“Hybrid is not lower-tier; it is a distinct format demanding identical excellence.”

Themes:Hybrid events as premium format deserving equal rigorSeamless experience non-negotiable across all attendee modalitiesTechnical infrastructure parity as competitive imperative

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