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Contributors›Britt Yenser
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Director Of Event Technology

Britt Yenser

An audiovisual professional working in Higher Education. Member of CI's #40Under40 2023 Class. Higher Ed AV’s AV Professional of the Year, 2023. Columnist/Writer for Higher Ed AV Media: https://higheredav.com/category/columns/somehow-i-manage/ Host of the brAVe [space] podcast, where AV professionals discuss how societal issues impact our industry. Available at https://higheredav.com/ and wherever you listen to podcasts. DM me to be a guest on the show! INFJ | Creative, Insightful, Principled, Passionate, Altruistic The Precisionist | Careful, Methodical, Loyal, Disciplined, Logical Working Genius | Tenacity and Enablement

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Contributor Brief·Britt Yenser · 1 article
Updated Oct 6, 2023

Hybrid events demand identical production rigor as in-person experiences

Yenser argues that hybrid events are not a technology problem but an execution problem requiring the same meticulous operational standards applied to high-stakes in-person productions. She contends that seamless audience experience—whether physical or digital—depends on treating both modalities with equal strategic importance, not viewing digital as a secondary or afterthought component.

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standard of technical rigor required across all event formats

“Delivering flawless hybrid experiences demands the same rigor as high-stakes in-person events.”

Take It From a CI 40 Under 40: Hybrid Events Require a Seamless Experience

Critical success factors Yenser emphasizes for hybrid event execution

Technical infrastructure parity10
Audience experience consistency10
Production attention to detail10
Operational planning rigor10

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25%Technical infrastructure
Technical infrastructure parity
Audience experience consistency
Production attention to detail
Operational planning rigor

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modalities requiring identical operational excellence standards

Hybrid events fail when organizations treat digital components as secondary add-ons.

Take It From a CI 40 Under 40: Hybrid Events Require a Seamless Experience

Event quality is determined by the weakest production element across all platforms.

Take It From a CI 40 Under 40: Hybrid Events Require a Seamless Experience

“Seamless hybrid delivery requires identical precision whether audience is remote or present.”

Themes:Hybrid events demand production parity across physical and digital modalitiesOperational rigor and attention to detail drive audience satisfaction equally in both formatsTreating digital components as secondary guarantees hybrid event failure

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