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Director Of Event Technology

Britt Yenser

An audiovisual professional working in Higher Education. Member of CI's #40Under40 2023 Class. Higher Ed AV’s AV Professional of the Year, 2023. Columnist/Writer for Higher Ed AV Media: https://higheredav.com/category/columns/somehow-i-manage/ Host of the brAVe [space] podcast, where AV professionals discuss how societal issues impact our industry. Available at https://higheredav.com/ and wherever you listen to podcasts. DM me to be a guest on the show! INFJ | Creative, Insightful, Principled, Passionate, Altruistic The Precisionist | Careful, Methodical, Loyal, Disciplined, Logical Working Genius | Tenacity and Enablement

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Contributor Brief·Britt Yenser · 1 articles
Updated Oct 6, 2023

Hybrid events demand identical rigor as premium in-person experiences

Yenser argues that hybrid events cannot succeed by simply bolting together disparate in-person and virtual components; they demand the same meticulous planning, technical precision, and attention to participant experience that distinguish high-stakes physical conferences. The failure to treat hybrid as a distinct event format—rather than a reduction of in-person standards—is why most attempts produce mediocre outcomes for both audiences.

1

article published by Britt Yenser on this topic (data insufficient)

“Hybrid events require a seamless experience, just like high-profile in-person ones.”

Take It From a CI 40 Under 40: Hybrid Events Require a Seamless Experience, Just Like High-Profile In-Person Ones

Critical success factors for hybrid event delivery

Technical rigor and flawless execution10
Seamless experience across formats10
Attention to participant detail9
In-person standards as baseline9

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26%Technical rigor
Technical rigor and flawless execution
Seamless experience across formats
Attention to participant detail
In-person standards as baseline

same

level of rigor required for hybrid as for premium in-person events

No comparative quotes from different article available in provided corpus.

Single article limitation

Delivering flawless hybrid experiences demands identical rigor to high-stakes events.

Take It From a CI 40 Under 40

“Hybrid events must not be treated as degraded in-person experiences.”

Themes:Hybrid as distinct format requiring native strategyTechnical excellence non-negotiable for dual audiencesSeamless experience as competitive differentiator

Latest article

Professional AV · Oct 6

Take It From a CI 40 Under 40: Hybrid Events Require a Seamless Experience, Just Like High-Profile In-Person Ones

Delivering flawless hybrid experiences demands the same rigor and attention to detail that high-stakes in-person events have always required

Read article →
Take It From a CI 40 Under 40: Hybrid Events Require a Seamless Experience, Just Like High-Profile In-Person Ones

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  • AM
    Alex M.·2h agoquestion

    What sparked your research into disruptive innovation?

    Curious what the original insight was that led you to the Innovator's Dilemma framework.

  • SL
    Sophia L.·1d agoidea

    Would love a deep-dive into EdTech adoption barriers.

    Your framing of sustaining vs. disruptive innovation feels directly applicable to school systems.

  • DR
    David R.·3d agoquestion

    How do you see AI changing the personalized learning landscape?

Britt Yenser | MarketScale