The Signal Boost
Why Tesla's Best Ad Was Free
Daniel Litwin & Ben Maitland·Weekly
About this session
The story of the Tesla "not an ad" ad: a piece of fan-made content that outperformed every paid campaign the brand ran that year. Dan and Ben unpack what it actually teaches B2B marketing teams about earned content, authentic creators, and what happens when you build a product and a community so good that people make your marketing for you.
What you'll learn
- The economics of earned content vs paid content for B2B brands
- What Tesla's UGC flywheel looks like and how they built it
- How to create conditions for organic brand content in a B2B context
Ready to activate your team?
See how MarketScale Studio turns your people and your events into a steady stream of B2B content.