Skip to content
MarketScale

Sports & Entertainment · Topic

Sports Entertainment Media

6 articles from Sports & Entertainment practitioners

As the World Cup hits US soil, creator-access clauses move into broadcast rights deals

As the World Cup hits US soil, creator-access clauses move into broadcast rights deals

FIFA's decade-old concession to Fox locked in $485M for rights experts value at up to $1.5B, reshaping how sports media rights are negotiated.

MarketScale Newsroom·Jun 17, 2026
Slow Stories in a Fast League: Why the NBA Still Deserves Real, In-Depth Journalism

Slow Stories in a Fast League: Why the NBA Still Deserves Real, In-Depth Journalism

In a sports world increasingly defined by short-form clips, social algorithms, and viral takes, long-form storytelling remains a vital counterweight — the place where depth, nuance, and narrative still matter. The NBA, perhaps more than any other league, sits at the center of this tension: every quote can become a meme, every story a highlight…

AJ Krow·Nov 3, 2025
Keith Elias: Pro Sports Retirement Doesn’t Have to Be a Fumble. NFL’s Support Systems Ease Transition to Next Chapter

Keith Elias: Pro Sports Retirement Doesn’t Have to Be a Fumble. NFL’s Support Systems Ease Transition to Next Chapter

Athletes face a critical identity shift after their playing days end, but structured support systems are making the transition far less daunting than it once wa

AJ Krow·Mar 28, 2024
Messi Effect Transforms MLS: From Short-Term Thrill to Long-Term Game Changer for U.S. Soccer

Messi Effect Transforms MLS: From Short-Term Thrill to Long-Term Game Changer for U.S. Soccer

A global superstar's arrival sparked unprecedented growth in franchise valuations, fan engagement, and media subscriptions across the league

Patrick Rishe·Feb 22, 2024
Cashing In on College: AJ Krow Talks NIL Dynamics with Billy Embody

Cashing In on College: AJ Krow Talks NIL Dynamics with Billy Embody

Athletes and programs are leveraging name, image and likeness deals to reshape the economics of college sports in ways that benefit both players and institution

AJ Krow·Feb 21, 2024
College Football Should Step Up Its Fan Engagement Game to Capitalize on a Willing, Able, and Available Base

College Football Should Step Up Its Fan Engagement Game to Capitalize on a Willing, Able, and Available Base

College football risks losing momentum to the NFL by failing to modernize its approach to keeping fans connected and invested year-round

Daniel Litwin·Jan 12, 2024
← All Sports & Entertainment articles