Sports Engagement

Westmont Yard tied three new video boards to local sponsor partnerships

Westmont Yard, built in 2010, put in three video boards with Nevco Media Group and built the upgrade around local sponsors it first signed for banners.

Stand-up Polska and what live comedy asks of ticketing

Stand-up Polska is a group of comedians built around live comedy. Here is what a live comedy calendar could mean for ticketing.

GameChanger adds tiered scorekeeping, highlight pages and club messaging for basketball

GameChanger's new basketball tools give club administrators a way to share information with all their teams at once.

Euroleague Plans Unified Digital Platform as US Open Venue Upgrade Continues

SportsPro reporting details Euroleague's planned direct-to-consumer platform and the US Open's US$800 million stadium renovation.

NFL Puts The Athletic Content on NFL.com, Renews TikTok Deal

The NFL finalized a deal placing The Athletic's articles on NFL.com and renewed a multiyear TikTok partnership, per Front Office Sports and MediaPost.

Uefa is selling referee sleeve ads, and the small patch creates a big match-day workflow

Uefa’s first referee-sleeve sponsor deal with Strauss is a small patch with big operational ripple effects for rights teams, kit suppliers, and brand safety wor

Presidio’s Resonate uses agentic AI to turn sports archives into searchable inventory

Presidio is pushing agentic AI into sports media ops, pairing Captivate fan experiences with Resonate back-end search, tagging, and clip generation on AWS Media

Sports teams and leagues are building their own scoring systems for fans and sponsors

Heisman’s new “Hopefuls” hub and the Timberwolves’ Jump rollout point to a shift: first‑party voting and ticketing data is becoming the currency.

24 million Spanish-language World Cup viewers are changing how sports content gets made

Rights holders are treating translation, clipping and metadata as production infrastructure, not an add-on, to reach new markets and monetize beyond the live fe

Building Stadium Experiences for Everyone

At InfoComm 2026 in Las Vegas, Josh Barney, CEO of the Sports and Entertainment Alliance in Technology (SEAT), stepped off the Spotlight stage after delivering a talk that touched on one of the industry's most pressing shifts: stadiums are no longer built solely around the sports product. They are b

As World Cup arrives in the US, creator-access clauses reshape broadcast rights deals

FIFA secures broadcast deals in 220+ territories, embeds creator access into rights frameworks, and strikes a YouTube live-streaming partnership for the 2026 Wo

As the World Cup hits US soil, creator-access clauses move into broadcast rights deals

FIFA's decade-old concession to Fox locked in $485M for rights experts value at up to $1.5B, reshaping how sports media rights are negotiated.

Liverpool FC and Extreme Networks: Enhancing the Game

Historic sports venues are leveraging cutting-edge connectivity to deliver real-time insights and deeper fan engagement at scale

Perfect Fan Experience

Weather disruptions test whether sports organizations truly prioritize fan satisfaction or just pay lip service to it

Youth Engagement Holds the Key to Building Lasting Brand Loyalty in the Esports Industry

Esports organizations are rewriting the monetization playbook by prioritizing direct fan relationships over legacy sports partnership models

Brands are Shifting to Esports Sponsorships and Attracting New and Younger Audiences

Traditional advertising's decline among Gen Z is forcing marketers to redirect budgets toward gaming communities where younger consumers actually engage

Sports Teams Can Leverage AR and VR Technologies to Deepen Fan Engagement & Unlock Real-Time Revenue Opportunities

Immersive technologies are transforming how fans experience sports while creating untapped monetization channels for teams

Keith Elias: Pro Sports Retirement Doesn’t Have to Be a Fumble. NFL’s Support Systems Ease Transition to Next Chapter

Athletes face a critical identity shift after their playing days end, but structured support systems are making the transition far less daunting than it once wa

Tailoring Sports Content to Meet Fans Where They Are: From Radio to Streaming with Stephi Blank

Sports leagues that adapt their content strategy across platforms see stronger fan engagement and loyalty

Navigating the Evolution of Stadium Experiences with Zack Klima

Technology and consumer demand are forcing venues to completely reimagine what modern stadium experiences should deliver to fans

Messi Effect Transforms MLS: From Short-Term Thrill to Long-Term Game Changer for U.S. Soccer

A global superstar's arrival sparked unprecedented growth in franchise valuations, fan engagement, and media subscriptions across the league

College Football Should Step Up Its Fan Engagement Game to Capitalize on a Willing, Able, and Available Base

College football risks losing momentum to the NFL by failing to modernize its approach to keeping fans connected and invested year-round

The Future of Fan Engagement in Sports: Trends and Innovations

Younger fans are ditching traditional broadcasts for digital platforms, forcing teams to rethink how they build loyalty

Digital Fan Engagement Strategies: Insights from Stephi Blank

Passion for women in sports led one marketer to revolutionize how fans connect with their favorite teams online

Revving Up the Fan Experience with Mark Faber

A legendary speedway executive reveals how community connection transforms the fan experience beyond the racing itself

Building Your Brand in the B2B World: A Conversation with U.S. Olympian Johnny Quinn

A former Olympian and NFL athlete reveals how authentic community engagement transforms business reputation and drives B2B growth