Digital Platforms

Euroleague Plans Unified Digital Platform as US Open Venue Upgrade Continues

SportsPro reporting details Euroleague's planned direct-to-consumer platform and the US Open's US$800 million stadium renovation.

Sports rights deals are being won with data and distribution, not bigger checks

New survey data and fresh rights moves show platforms are negotiating for reach, data and packaging, while local carriage deals get more targeted.

Sports teams and leagues are building their own scoring systems for fans and sponsors

Heisman’s new “Hopefuls” hub and the Timberwolves’ Jump rollout point to a shift: first‑party voting and ticketing data is becoming the currency.

As the World Cup hits US soil, creator-access clauses move into broadcast rights deals

FIFA's decade-old concession to Fox locked in $485M for rights experts value at up to $1.5B, reshaping how sports media rights are negotiated.

Brands are Shifting to Esports Sponsorships and Attracting New and Younger Audiences

Traditional advertising's decline among Gen Z is forcing marketers to redirect budgets toward gaming communities where younger consumers actually engage

The Future of Fan Engagement in Sports: Trends and Innovations

Younger fans are ditching traditional broadcasts for digital platforms, forcing teams to rethink how they build loyalty