Software & Technology · Topic
Enterprise Tech Strategies
4 articles from Software & Technology practitioners
OpenAI, Anthropic, and Google are competing for startups with credit packages topping $3M
AI model makers are flooding early-stage startups with computing credits and steep discounts, reshaping how enterprise teams should evaluate vendor lock-in risk
Microsoft launches $2.5B AI implementation subsidiary with 6,000 embedded engineers
Microsoft Frontier Co. deploys 6,000 engineers directly into enterprise clients, following similar moves by AWS, Anthropic, and OpenAI.
B2B tech lead gen in 2026 is a timing problem, not a volume problem
Enterprise tech buyers finish 60–70% of their research before talking to a rep. The pipeline gap lives in that window, not in list size.
B2B tech lead gen in 2026 is a timing problem, not a volume problem
Buyers finish 60–70% of vendor research before talking to a rep. Here's what that means for how enterprise tech teams structure outbound.