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Software & Technology · Topic

Enterprise Tech Strategies

12 articles from Software & Technology practitioners

Only 6% of companies get value from AI, Forbes reports

Only 6% of companies get value from AI, Forbes reports

Forbes' Sept. 16 enterprise AI coverage puts AI value at 6% of companies and points buyers toward model mixes, governance and security spend.

MarketScale Newsroom·Sep 17, 2026
Enterprises are ditching frontier AI models for open-source alternatives to protect proprietary data

Enterprises are ditching frontier AI models for open-source alternatives to protect proprietary data

Futuriom's analysis of 200+ enterprise AI case studies finds the winning formula is proprietary data plus open models, not off-the-shelf frontier AI.

MarketScale Newsroom·Aug 18, 2026
80% of B2B tech buyers now use AI agents, forcing procurement and sales teams to rebuild how enterprise deals get done

80% of B2B tech buyers now use AI agents, forcing procurement and sales teams to rebuild how enterprise deals get done

IDC finds 8 in 10 B2B tech buyers already use AI agents in purchasing decisions, while Gartner projects 80% of CSOs will require AI-augmented sales plans by 203

MarketScale Newsroom·Aug 17, 2026
Enterprise AI's ROI reckoning: budget discipline, open-weight models, and industrial acquisitions are reshaping how operators deploy

Enterprise AI's ROI reckoning: budget discipline, open-weight models, and industrial acquisitions are reshaping how operators deploy

Three forces are converging in enterprise AI: tighter spending controls, cheap open-weight models, and multibillion-dollar industrial deals.

MarketScale Newsroom·Aug 13, 2026
74% of enterprises run AI in production, but half can't prove it pays off

74% of enterprises run AI in production, but half can't prove it pays off

AI is live across enterprise operations, yet ROI blindness, vendor dependency, and a data-center land rush signal a market at a critical inflection point.

MarketScale Newsroom·Aug 12, 2026
Anthropic and Blackstone's $1.5B Ode venture signals that AI implementation is the enterprise battleground, not model quality

Anthropic and Blackstone's $1.5B Ode venture signals that AI implementation is the enterprise battleground, not model quality

Ode with Anthropic, a $1.5B joint venture backed by Blackstone and Goldman Sachs, launches to embed elite engineers inside enterprises and compete with OpenAI's

MarketScale Newsroom·Jul 26, 2026
Anthropic's $1.5B implementation venture Ode signals that deploying AI beats building it

Anthropic's $1.5B implementation venture Ode signals that deploying AI beats building it

Ode with Anthropic, a $1.5B joint venture with Blackstone, bets forward-deployed engineers are the missing link in enterprise AI adoption.

MarketScale Newsroom·Jul 22, 2026
OpenAI's five-step framework for managing agentic AI spend

OpenAI's five-step framework for managing agentic AI spend

OpenAI lays out a practical governance and investment framework for enterprise leaders as AI shifts from chat to longer-running agentic workflows.

MarketScale Newsroom·Jul 14, 2026
Microsoft launches $2.5B AI implementation subsidiary with 6,000 embedded engineers

Microsoft launches $2.5B AI implementation subsidiary with 6,000 embedded engineers

Microsoft Frontier Co. deploys 6,000 engineers directly into enterprise clients, following similar moves by AWS, Anthropic, and OpenAI.

MarketScale Newsroom·Jul 9, 2026
B2B tech lead gen in 2026 is a timing problem, not a volume problem

B2B tech lead gen in 2026 is a timing problem, not a volume problem

Enterprise tech buyers finish 60–70% of their research before talking to a rep. The pipeline gap lives in that window, not in list size.

MarketScale Newsroom·Jul 8, 2026
The Browser Renaissance: Reshaping The Enterprise Security Landscape

The Browser Renaissance: Reshaping The Enterprise Security Landscape

In this webinar, Tad Johnson of Island and Paddy Harrington of Forrester, discuss the landscape of enterprise security and opportunities for protecting data with the web browser.

Software And Technology·Aug 15, 2023
Why Businesses are Making More Long-Term IoT Investments

Why Businesses are Making More Long-Term IoT Investments

The march toward Industry 4.0 continues, and it seems businesses are more comfortable with their role in this transformation than ever before. Increasingly utilizing IoT as part of their business plans, new research from Information Services Group (ISG) found that companies are not only rapidly revamping their IoT plans, but they’re “growing more ambitious” with…

Daniel Litwin·Aug 3, 2022
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