Retail · Topic
Retail Media Networks
3 articles from Retail practitioners
A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up
As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift. Research from MG2 Advisory reveals that only about 37% of consumers feel brands genuinely…
The Rise and Rise of Retail Media Networks
Retailers are using customer data and direct advertising to reshape how brands reach shoppers and prove marketing results
Bridging Online Shopping with Brick-and-Mortar: The Importance of Improving Online-to-Offline Tracking in a Post-Cookie Retail Industry
Retailers must rebuild customer tracking across digital and physical channels as cookie-based targeting loses relevance in 2024