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Brand Transformation

7 articles from Retail practitioners

Bed Bath & Beyond's rebrand to Neighborhood Intelligence signals a new playbook for distressed retail recovery

Bed Bath & Beyond's rebrand to Neighborhood Intelligence signals a new playbook for distressed retail recovery

Bed Bath & Beyond grew revenue in Q2 FY26 and announced a rebrand to Neighborhood Intelligence, betting on data and local relevance to compete in a market where

MarketScale Newsroom·Aug 15, 2026
Bringing Hospitality to Retail as an Authentic Community Anchor: 15 Minutes with Coach’s Giovanni Zaccariello

Bringing Hospitality to Retail as an Authentic Community Anchor: 15 Minutes with Coach’s Giovanni Zaccariello

Luxury retail is no longer confined to storefronts and seasonal campaigns. Brands are bringing hospitality to retail, building deeper emotional connections, and extending their presence beyond the product. Coach, among other heritage labels, is experimenting with cafés, branded bars, and immersive spaces that offer more than a transaction—they offer belonging. According to MG2 Advisory,…

Melissa Gonzalez·Jun 11, 2025
Madewell’s Data Driven Evolution for Today’s Consumer

Madewell’s Data Driven Evolution for Today’s Consumer

The denim retailer is using customer data and strategic vision to reshape its shopping experience and product lineup for evolving buyer demands

Melissa Gonzalez·Dec 19, 2024
Leading With Curiosity, Creating a Playbook of Store Experiences with Victoria’s Secret & Co.

Leading With Curiosity, Creating a Playbook of Store Experiences with Victoria’s Secret & Co.

How retail brands are using curiosity-driven design to transform stores into spaces that build lasting customer loyalty

Melissa Gonzalez·Aug 29, 2024
Big Box Stores Redefine Retail with Spaces Blending Personalization, Technology, and Community Engagement

Big Box Stores Redefine Retail with Spaces Blending Personalization, Technology, and Community Engagement

Major retailers are ditching the one-size-fits-all approach to compete in an experience-driven market where technology and human connection drive customer loyal

Mansur Khamitov, Ph.D.·Apr 25, 2024
The Digital Economy: Not Just a Future Promise; It’s a Current Opportunity. Mondelez and Hedera Are Grabbing It With Both Hands.

The Digital Economy: Not Just a Future Promise; It’s a Current Opportunity. Mondelez and Hedera Are Grabbing It With Both Hands.

Legacy snack makers are leveraging blockchain technology today to compete in the rapidly evolving digital economy

Software And Technology·Feb 14, 2024
Retail Innovation Takes Center Stage at Coach Under Giovanni Zaccariello’s Leadership

Retail Innovation Takes Center Stage at Coach Under Giovanni Zaccariello’s Leadership

The luxury brand is redefining retail by blending digital innovation with sustainability to meet evolving consumer expectations

Christine Russo·Nov 15, 2023
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